Results Driven Marketing

Results Driven Marketing: B2B data for lead generation campaigns

Results Driven Marketing, also known as RD Marketing, is a British company specialising in the compilation of B2B data lists and industry-specific databases. Its offering is aimed at organisations that need to reach specific decision-makers through telemarketing, email or direct mail.

The company states that it works with data from 1.5 million businesses across more than 2,200 sectors. Lists are built to order according to criteria such as industry, job role, location, company size or turnover, with the aim of ensuring that each campaign targets profiles that match the product or service being promoted.

Industry lists and databases

RD Marketing's catalogue is organised around industry databases and customised lists. Among the sectors covered are automotive (car body repair shops, car dealerships and garages), construction (architects, electrical contractors and plumbers), education (schools, colleges and universities and nurseries), agriculture, financial services (accountancy firms, banks, insurance providers and mortgage brokers), hairdressers and beauty salons, health and social care (care homes, dentists, opticians, pharmacies and veterinary practices), leisure and hospitality (cafes and coffee shops, golf courses, gyms and health clubs, hotels, pubs and restaurants), property (estate agents and property developers) and retail (convenience stores and newsagents, health food shops, jewellers and solicitors).

In addition to industry databases, the company sells job role databases, with profiles such as facilities managers, fleet managers, HR managers, IT managers, marketing managers, MDs/CEOs and business owners.

Data and marketing services

Alongside the supply of lists, RD Marketing offers database cleansing services, data enrichment, email automation and LinkedIn automation. It also has a TPS checker, designed to verify whether telephone numbers are registered with the UK's telephone preference service.

Available data formats include telemarketing data, email lists, direct mail data and consumer data. The company states that it also supplies US data.

Accuracy, compliance and updating

The company guarantees that the data it supplies is more than 95% accurate. It states that all files are GDPR-compliant and have passed TPS/CTPS verification. According to its presentation, datasets are continually updated, refined and quality-checked.

The company maintains that this accuracy avoids the expense associated with calling outdated or incorrect numbers, improves the performance of email campaigns and ensures that direct mail reaches the right address. Information that its lists may include covers company name, address, telephone numbers, industry codes, names of decision-makers, their job titles and email addresses where available.

Samples, counts and reviews

RD Marketing allows you to request counts or free samples before placing an order, so that the client can review the size of the audience and check whether the data fits their campaign. The company holds a Top Rated certification from Trustindex, which verifies a review score above 4.5 based on reviews collected on Google over the past 12 months.

Among the published testimonials are those of Jason Gilkes, director of Lead Genera, who highlights the cleanliness and updating of the data; David Ge, founder of Bleu Plan, who mentions the working process and the aftercare service; and Llew Nicholls, head of sales at CBD Brothers, who describes the data as first class and notes having seen results from their first order.

Informational content