I Wonder What's Next

I Wonder What's Next, clearance of short-dated products in the United Kingdom

I Wonder What's Next is an online store with a British domain that sells food, pet care, cleaning and household, health and beauty products, among other categories, with a best-before date that is approaching or has already passed. The proposition focuses on the sale of clearance stock, with prices reduced compared to the recommended retail price and bulk-buy options.

Food and sports supplements

The catalogue devotes a prominent space to sports nutrition and supplements. It includes protein bars from brands such as Grenade, PhD, USN, MyProtein, KIND, TREK, CLIF, Snickers HiProtein, Mars HiProtein, FUEL10K and SlimFast, in packs of 12, 18 or 24 units and with protein contents that the website details per unit. It also offers energy gels from Science in Sport, HIGH5 and Lucozade Sport, as well as protein shakes, recovery powders, meal replacements and electrolyte supplements from Hunter & Gather.

Alongside the supplements, the store includes nut butters such as those from Pip & Nut and Natural World, chia seeds and general food products. Each product page indicates the best-before date, which in the material analysed ranges from late 2025 to 2028.

Pet supplies, coffee and pantry

The pet section brings together food and accessories for dogs and cats: snacks and treats from Felix, wet food from HiLife, complete dry food from Harringtons and Pedigree, ear cleaner from Douxo Spa, poo bags from Earth Rated and heat pads from Snugglesafe, among other items.

The catalogue is completed with coffee and capsules, drinks, confectionery, savoury products, breakfast bars, tea and hot chocolate, as well as cleaning and housewares, garden and DIY, stationery, motoring and cycling accessories, seasonal products, toys and collectables, and media on DVD, Blu-ray, CD and vinyl.

Bulk buying and shipping

The company offers discounts for buying full cases and savings on pallets, a format aimed at those who purchase multiple units of the same product. Shipping is free from £40 and there is a next-day delivery option, available according to the options shown during the checkout process. The website also allows you to subscribe to a newsletter to receive alerts about new stock.

Brands and catalogue categories

• Sports nutrition: Grenade, PhD, USN, MyProtein, KIND, TREK, CLIF, Snickers HiProtein, Mars HiProtein, FUEL10K, SlimFast.
• Energy and hydration: Science in Sport, HIGH5, Lucozade Sport, Hunter & Gather.
• Food: Pip & Nut, Natural World, chia seeds.
• Pet supplies: Felix, HiLife, Harringtons, Pedigree, Douxo Spa, Earth Rated, Snugglesafe.
• Other sections: coffee and capsules, drinks, confectionery, savoury, cleaning and housewares, gardening, stationery, motoring and cycling, seasonal, toys, DVD, Blu-ray, CD and vinyl.