Direct2Public

Direct2Public: online wholesaler of fast-moving consumer goods for resellers

Direct2Public presents itself as a British outlet and wholesale warehouse aimed at eBay and Amazon sellers, as well as discount stores and bargain shops. Its catalogue brings together fast-moving consumer goods, with a special focus on so-called "£ lines" or "pound lines", low-priced products commonly found in pound shops. The company operates through online sales and shipping from several warehouses.

Range by category

The site organises its offering into major thematic blocks covering household, leisure and basic equipment needs:

• Automotive: decorative accessories, lights and bulbs, maintenance, mats, covers and belts, and security products.
• Electrical: adaptors and extension leads, heating and cooling, hot water dispensers, small household appliances, lights and torches, and personal care items.
• Garden & Outdoor: camping, covers, bags and mats, garden furniture, garden tools, hose pipes and fittings, solar lights, sprayers, swimming pools and travel items.
• Household: bath and toilet, brooms and brushes, candles and fresheners, dish cloths, galvanised products, home furniture, hooks and hangers, insect products, laundry products, scissors, storage and storage containers.
• Kitchenware: bakeware, cookware, cutlery sets, disposables, glassware, kettles and flasks, knife sets, stainless steel, tableware and tools & gadgets.
• Tools & DIY: accessories and mixed tools, assortments, building tools, clamps, cutting tools, decorative tools, drill bits and routers, files and chisels, gas products, general hardware, hammers, knives and cutting tools, measuring tools, pliers, power tools, screwdrivers, security products, spanners and workwear.
• Gifts & Gadgets: games, stationery, tapes and glues, and toys.
• Seasonal: health care, hot water bottles, manicure, pet accessories, storage products, TV lines and umbrellas.
• Workwear and safety footwear: kids snow boots, men's and women's safety shoes and trainers, men's and women's snow boots, and work gloves.

Featured range and promotions

The store shows sections for new arrivals, best sellers, coming soon, special offers and clearance. Featured products include a 67 cm garden wall weather station with clock, thermometer and hygrometer; a double telescopic clothes line prop; a 12-tooth garden rake; an outdoor storage chest with seat; PVC work gloves; bath and shower suction handles; pool floats; a 65 cm spider catcher; butane gas canisters; a 12-litre metal ash bucket; and pound note design money tins. Some of these items appear with discounts that, at the time of scanning, ranged from 9% to 31%.

Business model and logistics

Direct2Public defines itself as a wholesaler with competitive prices for the UK market. The company dispatches orders from several warehouses to broaden the variety and quantity available, and offers free nationwide delivery with conditions. In addition, it works in partnership with its customers to obtain extra stock when required and proposes dropshipping solutions. The site states that customer service is a priority and that it has a dedicated team to assist businesses.

Services for businesses

The proposition is aimed at businesses that need to replenish their range quickly, especially marketplace sellers and discount stores. The company offers wholesale prices, the possibility of acquiring extra stock on request and shipping from multiple warehouses. The site also mentions the dropshipping option as a logistics alternative for its customers.