YuMOVE

YuMOVE, vet-backed supplements for dogs and cats

YuMOVE is a British pet supplement brand that sells its range through its online store. The company presents itself as the UK's number one pet supplement brand and claims it helps over two million dogs a year. Its range is organised around joint health, digestion, dental health, relaxation, skin and coat care, and multivitamins, with specific products for dogs and cats.

A catalogue organised by need

The store structures its products according to the need or health area to be addressed. For dogs, categories include joint support, digestive support and probiotics, dental support, calming supplements, skin and coat support, vitamins, and bundles. For cats, the range focuses on joint health, digestive issues, teeth and gums, and anxiety. In addition, the brand sells products for horses and for people, and offers advice guides for each species.

Among the health concerns that the website associates with its products are joint health, gut health, bad breath, anxiety, skin health, and the different life stages: puppy, adult, and senior (from 7 years).

Guidance tools for choosing a product

YuMOVE offers users several interactive quizzes to recommend the most suitable product based on the pet's characteristics and needs. These include the joint support quiz, the digestive support quiz, the pet wellness report, and an exercise calculator. It also offers a specific quiz for cat joints and another for choosing a digestive support product. The brand states that these quizzes take about two minutes to complete and that the recommendations are science-backed and vet-approved.

Research, guarantee, and rewards programme

The company maintains that its supplements are developed with carefully selected ingredients and are backed by twenty years of scientific research. The website mentions a six-week money-back guarantee if no results are seen, and a rewards programme that allows points to be earned with purchases and redeemed for exclusive benefits. The brand also states that its products are recommended by vets and that its joint supplement is the number one vet-recommended joint supplement in the UK.

Customer reviews and brand presence

The company highlights that its pet supplement range is rated "Excellent" on Trustpilot, with over 80,000 reviews. The website features customer testimonials and shows photos of users' pets. It also publishes a blog with articles on the health and care of dogs, cats, and horses, and maintains a mailing list for offers and news.

Promotional offer available at the time of analysis

The site displayed several promotions: a 20% discount to mark the brand's twentieth anniversary, applicable to one-time purchases; 50% off the first two months of a subscription; and an additional 40% off a subscription to another product. These terms were presented as valid for a limited time and subject to terms and conditions.

Featured products and educational content

Among the best-selling products highlighted on the website are those for joint, digestive, dental, calming, and skin and coat support. The brand also offers educational content such as guides on horse care, exercises for joint stiffness in people, and explanations of ingredients. The company presents itself as part of the Lintbells Limited group.