Clarks

Clarks, British footwear with two centuries of history

Clarks is a footwear company whose activity dates back to 1825, the year the firm uses as a reference for its history and which gives its name to its commemorative book Clarks: A Visual History Book 1825-2025. The company operates an online store at clarks.com and sells its products through a network of physical stores, as indicated by its store locator and the mention of both online and in-store shopping.

Footwear catalog for women, men, and children

The brand's offering is organized into four main categories: women, men, Originals, and kids. Within each, categories are displayed by style and activity.

• Women: boots, flats and loafers, Mary Janes, sneakers, clogs and mules, slip-ons, heels and pumps, sandals and flip flops, plus a wide fit comfort line.
• Men: boots, Desert Boots, Wallabees, dress and hybrid dress shoes, loafers, sneakers, boat shoes, slip-ons, sandals, flip flops, and slippers, with extended sizes and widths.
• Kids: footwear organized by size (toddlers, little kid, and big kid) and by styles such as sandals, boots, Wallabees, Desert Boots, and Desert Trek.
• Originals: a line of footwear and clothing inspired by the brand's historical archive, featuring models like Wallabee, Wallabee Lite, Desert Trek, and Desert Boot, as well as t-shirts, hats, and collaborations such as the one with Andersson Bell.

Collections and proprietary technologies

The company groups part of its catalog into collections with their own names: Clarks Originals, Cloudsteppers, PACE, CODE, Solevana, and Torhill. The CODE collection is presented as a proposal built with impact-absorbing technology, while C360 is another comfort innovation the firm highlights in its communication. The brand also maintains a dedicated Footbed Technology Hub.

Clothing, accessories, and shoe care

In addition to footwear, Clarks sells accessories and clothing. Women's items include bags (tote, crossbody, belt bags, small pouches, and backpacks), socks, sweatshirts and jackets, hats, and belts. For men, it offers belts, wallets, socks, hoodies and t-shirts, hats, water bottles, and umbrellas. The shoe care section is divided into three functions: clean, restore, and protect.

Clarks Rewards and shopping services

The company has a loyalty program called Clarks Rewards, where customers earn points with every purchase made online or in-store and receive rewards, including one on their birthday. The online store announces free shipping on orders over $75 and free exchanges. Site features include order tracking, returns and exchanges information, a size guide, a shoe care guide, and a store locator.

Promotions featured on the site

The catalog reviewed showed a Friends & Family promotion with 25% off over 300 styles, as well as reference prices for certain items: women's flats and loafers from $64, women's sneakers from $53, women's boots from $64, men's dress and casual shoes from $75, men's sneakers from $60, and men's boots from $83. There was also a clearance section with discounts up to 60% off and Cloudsteppers sandals from $29.99.

Corporate structure and international presence

The site's legal notice identifies C. & J. Clark Retail, Inc. as the rights holder and states that the Clarks trademarks and logo are registered property of C. & J. Clark International Limited. The registered office of Clarks International is at 40 High Street, Street, Somerset BA16 0EQ, with company registration number 141015. The company maintains a corporate responsibility section and a sustainability section, as well as a blog and an affiliate program.