ShoeMed

ShoeMed, specialist comfort footwear in Stratford-upon-Avon

ShoeMed is a British store dedicated to comfort footwear and foot health. Its catalogue is organised around the needs of people with specific discomfort or conditions, and allows you to search for shoes by filtering for conditions such as arthritis, plantar fasciitis, bunions, diabetes, heel pain, knee pain, Morton's neuroma, hammer toe, back pain, swelling or healthy posture. The selection is divided into women's and men's footwear.

Comfort footwear brands

The store presents itself as the official UK stockist of Joya Shoes, Xsensible and Finn Comfort. Its catalogue also includes other specialist brands: All Rounder by Mephisto, Birkenstock, DB Wider Fit Shoes, Fidelio, Grisport, Legero, Medalin, Oofos, Orthofeet, Pedag, Sockwell, Waldlaufer and YDA. Joya Shoes is highlighted with the slogan "Bliss for your back", and Orthofeet is associated with its hands-free footwear line.

Types of footwear and accessories

The range covers boots, sandals, shoes, trainers, slippers, recovery rockers and outdoor styles, for both women and men. The accessories section includes health beneficial socks, face masks, fitting aids, foot care products, insoles, shoe care products and shoe horns. There is also a category of orthotic friendly footwear and another for hands-free entry.

Advice and personalised fitting

ShoeMed offers a shoe fitting service by appointment, available both in store and by video call. The company also has a section for finding podiatrists and a partnership programme with professionals ("ShoeMed partners"), as well as an option to become a referrer.

Shipping and catalogue

The store states that it ships within the UK only and offers free delivery on all orders over £50. The catalogue shows discounts of up to 70% on women's footwear. Featured items include Joya models such as the Active Veloce, Active Tina III, Active Tony III, Wave Wide-Fit Miami and Senso Traveller II trainers, with prices at the time of analysis ranging from £184.95 to £199.95, and Orthofeet hands-free models such as the Nira, Yari, Tilos and Kita trainers, from £139.95 to £149.95.