Purple Digital

Purple Digital, digital agency in Stoke-on-Trent

Purple Digital is a digital agency based in Festival Park, in Stoke-on-Trent (Staffordshire). It works with businesses and organisations in Stoke-on-Trent, Staffordshire and the rest of the UK on the design and improvement of websites, search visibility and digital marketing. The company presents itself as a team that plans, designs and optimises websites, SEO, PPC, Google Business profiles, social media marketing and graphic design.

According to its own description, the starting point is listening: before proposing a website rebuild, a campaign or a content plan, it analyses what the business needs, what the customer needs to understand and where the digital work can make a useful difference.

Agency services

The activity is organised into six service areas which, according to the company, tend to work best when they support each other: the website supports the SEO, the brand supports the campaign and the content responds to the customer journey.

• Web design and development: business websites, WordPress sites, e-commerce stores and bespoke web systems.
• SEO: technical optimisation, content improvements, local search and prioritisation of keywords that are viable for the business.
• PPC management: paid campaigns with Google Ads, landing pages and clear reporting.
• Google Business Profile optimisation: improvement of profiles, services, posts and local signals.
• Social media marketing: content planning, campaign ideas and design assets to maintain a consistent presence on the right channels.
• Graphic design: logo design, campaign graphics, print-ready materials and digital visual assets.

How we work

The agency describes a process organised into four phases. The first consists of listening to understand the business, the audience and the goals, so that the work is based on real priorities and not assumptions. Then the route is planned: pages, search terms, messaging and user journey are defined before design, content or development begins. The third phase brings together design, content, development and campaign thinking so that the result is clear, fast and easy to use. Finally, after launch, the company can handle updates, SEO improvements, PPC support, reporting and ongoing digital marketing.

Team and capacity

Purple Digital states that it has supported more than 500 website, design and campaign projects, and that it has eight in-house specialists in strategy, sales, design and development. The team consists of Ian Davies (Managing Director), Alisha Davies (Finance Director), Ryan Davies (Sales Director), Teresa Fitzgerald (web designer), Jessica Broster (graphic designer), Lee Pearson and Connor Whittingham (sales consultants) and Alistair (developer).

Coverage and clients

The company's base in Festival Park keeps it close to businesses in Staffordshire, Newcastle-under-Lyme, Hanley, Crewe, Stone and the Midlands region, although it also serves organisations across the UK. It works both with businesses that need a first website or a new brand and with clients looking for a more advanced rebuild, a search strategy, PPC support or a bespoke digital system. It also offers support to existing websites through content updates, SEO improvements, technical fixes, campaign landing pages, hosting guidance and ongoing digital marketing.

Location and contact

Second Floor, 4 Ridge House, Ridge House Drive, Festival Park, Stoke-on-Trent ST1 5SJ · Phone: 01782 390090 · Email: hello@purpledigital.co.uk