AskDirect

AskDirect, consumer electronics in the UK

AskDirect is a British consumer electronics retail store operated by ASK Outlets Ltd. Its catalogue covers TVs and home cinema equipment, cameras and lenses, audio, gaming consoles and accessories, as well as kitchen, laundry and refrigeration appliances. The company presents itself as a retailer that has been helping customers since 2010.

TVs, home cinema and projectors

The home imaging and sound section includes 4K, 8K, OLED, QLED, Mini LED and LED TVs, along with projectors, soundbars, Blu-Ray and DVD players and TV accessories.

Cameras and photography

The camera section brings together digital, mirrorless, compact, bridge and video cameras, as well as fixed focal length, telephoto, zoom, macro and wide angle lenses. It also offers accessories such as bags and cases, batteries, chargers, flashlights, grips, lens hoods, memory cards and microphones.

Audio and gaming

In audio it sells headphones, Bluetooth and wireless speakers, radios, CD and MP3 players, voice recorders, amplifiers and receivers and turntables. The gaming category focuses on PlayStation consoles, their accessories and video games.

Appliances and small equipment

The appliance catalogue covers laundry (washing machines, tumble dryers and washer dryers), refrigeration (American fridge freezers, fridge freezers, fridges and freezers), cooking (ovens, hobs, cookers, hoods and dishwashers, both freestanding and integrated) and floorcare (vacuum cleaners and wet & dry vacuums). In small appliances there are air-fryers, multi-cookers, kettles, toasters, blenders, food processors and microwaves.

Brands and featured products

Among the brands recommended by the store are Sony, Bosch and Ninja. The site shows as new arrivals the ULT POWER SOUND ULT TOWER 10 speaker, the X-SERIES wireless speaker and the ULT WEAR noise cancelling headphones. In the selection of popular products are Bosch MyMoment kettles and Ninja air fryers of 3.8, 4.7 and 5.2 litres, with prices that at the time of analysis ranged from £24.99 to £128.99. In audio, several Sony models stand out, such as the WF-C710, WF-1000XM6, WF-C510, MDR-ZX110, WH-1000XM5, WH-CH520 and WH-CH720N headphones, with prices from £14.99 to £248.99.

Customer services

AskDirect offers free delivery on orders over £30, secure payment with multiple cards and free returns within 30 days. The store has customer service to answer questions and has a physical stores section, as well as support sections on order history, shipping and delivery, returns and exchanges, and terms and conditions.

Location and contact

ASK Outlets Ltd, Caxton Way, Stevenage, SG1 2DF · Phone: +44 207 307 8321 · Email: sale@askdirect.co.uk