We Run

We Run: a network of running coaches in the UK

We Run is a British running training company that presents itself as the number one provider of running coaching in the UK. According to its own communication, it has accumulated more than 10,000 satisfied runners since 2014. Its offering is built around an extensive network of coaches who work both in person and online, with the aim of helping beginner and experienced runners improve their performance, technique and motivation.

Coaching services for runners

The service catalogue includes several formats designed to suit different goals and levels:

• One-to-one in-person coaching: a personal running coach in the client's local area to guide any aspect of training.
• Running technique analysis: a full head-to-toe assessment of running form, aimed at achieving an optimal level.
• Online coaching: bespoke plans tailored to the runner's goals and schedule, with ongoing support from an expert coach.
• Bespoke training plans: programmes specific to each athlete's goals.
• Running nutrition coaching and analysis: nutritional guidance applied to running performance.
• Virtual running club: an online community for training with follow-up.

The company also offers support to participants fundraising for charitable causes, marathon training and corporate sessions for workplace running clubs.

Geographic coverage and coach network

We Run deploys in-person coaches across numerous areas of the UK. The website organises searches by region and city, including North East England (Durham, Middlesbrough, Newcastle, Sunderland), North West England (Blackburn, Blackpool, Bolton, Cumbria, Liverpool, Manchester, Oldham, Preston, Rochdale, Sale, Salford, St Helens, Stockport, Warrington, Wigan, Wirral), Yorkshire and the Humber (Bradford, Doncaster, Huddersfield, Hull, Leeds, Rotherham, Sheffield, Wakefield, York), East Midlands (Derby, Leicester, Lincoln, Northampton, Nottingham), West Midlands (Birmingham, Coventry, Solihull, Stoke-on-Trent, Sutton Coldfield, Telford, Wolverhampton, Worcester), East of England (Cambridge, Colchester, Ipswich, Luton, Norwich, Peterborough), Greater London, South East England (Basildon, Basingstoke, Brighton, Canterbury, Chelmsford, Crawley, Eastbourne, Gillingham, Hemel Hempstead, High Wycombe, Maidstone, Milton Keynes, Oxford, Portsmouth, Reading, Slough, Southampton, Southend-on-Sea, Watford, Woking, Worthing), South West England (Bath, Bournemouth, Bristol, Cheltenham, Exeter, Gloucester, Plymouth, Poole, Salisbury, Swindon, Weymouth), Wales (Cardiff), Northern Ireland and Scotland (Edinburgh, Glasgow).

Training resources and free plans

The platform provides users with training resources and a blog, as well as free plans for different distances: 5k, 10k, half marathon and marathon. These materials are intended as a starting point both for those just getting started and for those preparing for more demanding races.

Client profile and reviews

The services are aimed at runners of all levels, from those tackling their first 5k to those training for a marathon. The company collects reviews on Trustpilot that repeatedly mention specific coaches and their impact on improving technique, efficiency, speed, endurance and mental preparation. The testimonials cite experiences with coaches such as Kate, Brian, Angela, Matt, Lee Wilkinson, Cathy, Neil and Noemie, and describe progress over distances ranging from 10k to marathon, including achieving goals such as breaking three hours in a marathon.