XMiles

XMiles, nutrition and gear for endurance athletes

XMiles is an online store with a British domain (xmiles.co.uk) dedicated to sports nutrition and gear for endurance athletes. Its catalogue is organised into four main areas —Fuel, Hydration, Recovery and Health— plus a Gear section with technical accessories. The commercial proposition is presented as a comprehensive store for nutrition, performance health, gear and technology.

Nutrition catalogue: gels, drinks, bars and chews

The Fuel area brings together energy gels, energy drinks, bars and chews, with subcategories that allow filtering by carbohydrate content, presence of electrolytes or caffeine, vegan options, gluten-free and certifications such as Informed Sport or Informed Choice. It also includes nutrition packs, with a monthly box and nutrition boxes as recurring purchase formats.

Among the brands featured in this section are GU, Hüma, Maurten, Clif, TORQ, Precision Fuel & Hydration, SiS, Veloforte, OTE, STYRKR and VOOM, among others. The catalogue shows products such as Maurten Gel 100, Precision Fuel & Hydration PF 30 Gel, SiS Beta Fuel Gel or Clif Bar.

Hydration and recovery

The Hydration section includes electrolytes in tablet and powder form, with filters for high sodium content (over 1000 mg), vegan options and sports certifications, as well as accessories such as water bottles, soft flasks and handheld bottles. Brands such as Precision Fuel & Hydration, High5, SiS, Skratch Labs, Puresport, OTE, Active Root, Bix, Hüma, STYRKR, TORQ, VOOM, 226ers, Kendal Mint Co., RIDE Nutrition and Cadence appear in this category.

Recovery groups recovery drinks with whey, pea, rice or soy protein, vegan and gluten-free options, as well as recovery bars. Among the brands cited are PILLAR, Tailwind Nutrition, Mountain Fuel, Clif, SiS, TORQ, Veloforte, STYRKR, Chia Charge, VOOM, GU, OTE, 226ers and Victus.

Performance health

The Performance Health area is divided into sleep, injury prevention, strength and daily health. It includes products such as magnesium, collagen, anthocyanins, beta-alanine, BCAAs, bicarbonate, creatine, ITC, nitrate, superfoods and vitamin B, as well as gut health, vitamins, omega and immunity categories. Brands such as SaltStick, PILLAR, Beet IT, Precision Fuel & Hydration, Nomio, Fixx Nutrition, Puresport, Ketone-IQ, Maurten, Bix and FLYCARB appear in this section.

Technical gear and accessories

The Gear section covers socks (running, outdoor, compression, plantar fasciitis, crew and no-show), headwear (caps, headbands, visors, beanies and bucket hats), running belts and vests, hydration gear (soft flasks, bottles, cups, gel flasks, handheld bottles and mixer bottles), body and skin care (anti-chafe, foot care, sun protection, massage and pain relief), technology (GPS sports watches, headphones and heat sensors), training and recovery (kinesiology tape, supports and straps), swim gear (swim caps) and sunglasses, gloves and kit care. Brands such as Injinji, Squirrel's Nut Butter, Nature's Kiss, Body Glide, Balega, Lock Laces and XMiles appear in this area.

Purchase formats and services

The store offers single-unit purchases, packs, mix & match with quantity discounts, subscriptions with 10% savings, free samples and free returns in the UK. It also has a nutrition plan creation service and a help centre. The site states that subscription orders include free priority shipping.

Promotions visible in the catalogue

At the time of analysis, the catalogue showed several offers, such as Gold Nutrition 4 for £4, Pickle IT Pickle Juice at £1, Sports Jelly+ 2 for £2, three No Gut Bombs gels for £3.50 and Gold Nutrition gels and bars at £6. These are prices and promotions subject to change.