Start Fitness

Start Fitness, UK online sports retailer

Start Fitness is a British online store dedicated to selling sports footwear, clothing and equipment for running, cycling and other disciplines. Its catalogue is presented as a selection of leading brands in the UK and is aimed at runners of all levels, men and women, as well as fitness enthusiasts in general.

Footwear for running and other disciplines

The footwear section is organised by use categories and by type of gait or feature. Available options include carbon-plated models, lightweight and racing shoes, maximum cushioning, neutral and cushioning, off-road and trail, structured and support, wide fitting and waterproof. The store also distinguishes between men's, women's and junior footwear, and includes cycling footwear, sliders and sandals, training and gym shoes, and walking and hiking boots.

For track athletics, the catalogue includes running spikes in all-round, cross country, distance, field and sprint variants, along with spike pins and wrenches.

Clothing and equipment by sport

The clothing range covers garments and accessories for men, women and juniors: bottoms, changing robes, compression and baselayer, gloves, headwear, hoodies and sweats, jackets and gilets, shorts, socks, swimwear, tights and leggings, tops, underwear, vests and wetsuits. In the women's section, sports bras are also included.

The site groups equipment by sport: running, cycling, gym, outdoor, swimming, triathlon, football, athletics, golf, weightlifting and CrossFit, boxing and wrestling, racket sports and fashion. It also offers a specific HYROX category, with accessories, clothing and footwear.

Bikes and components

The cycling section includes manual mountain, road, cyclocross and gravel, hybrid, folding, kids and BMX and jump bikes, as well as frames and frame protection. The electric range comprises mountain, hybrid, road, gravel and folding bikes, along with accessories and batteries and range extenders.

Components and accessories include tyres and tubes, drivetrain and groupsets, handlebars and stems, pedals and cleats, suspension forks, wheels and freehubs, brakes and rotors, saddles, tubeless kits and spares, grips and tape, headsets and spares, seatposts and clamps, and mudguards. Added to these are lights, nutrition, turbo trainers, bells, horns and mirrors, bike cleaning and lubes, chamois cream, locks, pumps, bike bags and storage, bottles and cages, cycling tech and mounts, and tools and workshop.

Technology, nutrition and accessories

The fitness technology section brings together GPS watches and smartwatches, headphones, smart bikes and treadmills, massage devices, headtorches and bike lights, and sensors and monitors. The store also includes a selection of Garmin deals.

In sports nutrition it offers sports drinks and powders, energy gels, energy bars and snacks, and bottles and shakers. The accessories and essentials section includes backpacks and bag covers, duffel bags and holdalls, cycle bags, hydration carriers, phone and media holders, waist bags and belts, socks, headwear, gloves, sunglasses, recovery and injury prevention, calf guards and sleeves, resistance bands, hi-viz and safety clothing, neckwear and face coverings, and laces and insoles.

Brands and loyalty programmes

Among the featured brands the store presents are adidas, Brooks, Hoka, Saucony, Asics, Merrell, Puma, Mizuno, Salomon, Dryrobe, Ronhill, Under Armour, Altra, Bianchi, Brompton, Cube, Merida, Orbea, Santa Cruz, Scott, Transition, Gymshark and More Mile. The site maintains a new arrivals section and an outlet section with discounts, as well as a selection of last units.

Start Fitness offers an unlimited delivery programme for one year for £9.99, according to the information published on its website, and has specific email addresses for clubs and events. The store states that it has a rating of 4.9 on Google Reviews.