Cadbury Gifts Direct

Cadbury Gifts Direct, the Cadbury chocolate gift shop in the UK

Cadbury Gifts Direct is the online shop through which the Cadbury brand sells chocolate gifts in the UK. Its catalogue revolves around gift-giving occasions: birthdays, Christmas, thank-yous, anniversaries, graduations, weddings, retirements, Valentine's Day, Mother's Day, Father's Day and Easter, among others. The website allows filtering by recipient (partner, friends, family, children, grandparents, teachers, teenagers), by budget (under £5, £10 or £20, or over £20) and by product type.

Personalisation: bars, boxes and kits to create

One of the shop's main focuses is personalisation. The Make Your Own service allows you to add a personal image and message to Cadbury products such as Dairy Milk, Milk Tray, selection boxes, Roses and Easter eggs. You can also create your own hampers by combining chocolates and drinks from the catalogue, and there is a postal selection box with ten bars to choose from that is sent in a format that fits through the letterbox.

The Make Your Own Kits range offers chocolate construction projects: plane (£7), racing cars, train, tractor, Christmas house (£14) and Christmas cabin (£5), with step-by-step guides included in the boxes. The catalogue showed some of these kits at a reduced price, such as the Dairy Milk and Oreo racing car kit or the Dairy Milk plane kit, at £5 instead of £7.

Birthdays and special dates

For birthdays, there are 850 g XL Dairy Milk bars with messages such as "Happy Birthday", "Birthday Boy", "Birthday Girl" and versions for 18, 21, 30, 40 and 50 years, at £13. The selection also includes gift boxes and birthday hampers in various sizes and prices, from a £12 box to a £70 hamper, including a 524.5 g "Happy Birthday" selection box for £15 or a treasure box for £16.

Christmas, advent calendars and Easter

Christmas takes a central part of the range: Christmas hampers, Christmas chocolate, Secret Santa gifts and a specific gift guide. The shop announced the 2026 advent calendar campaign, with models from Dairy Milk, Heroes, Chocolate Chunk, Adult, Lotus Biscoff and Toblerone, available as singles, packs of two and boxes of six or twelve. Prices ranged from £3.28 for the 90 g Dairy Milk calendar to £72 for the box of six Toblerone. At Easter, Cadbury chocolate eggs and hampers are sold.

Brands and product variety

The catalogue is also organised by brand: Creme Egg, Dairy Milk, Mini Eggs, Twirl, Bournville, Boost, Daim, Darkmilk, Caramilk, Chomp, Curly Wurly, Crunchie, Double Decker, Freddo, Flake, Fry's, Fudge, Heroes, Milk Tray, Roses, Buttons, Wispa, Green & Black's Organic, Maynards Bassetts, Oreo and Toblerone. By product type, there are biscuits, drinks, dark, milk and white chocolate, organic chocolate and sweets; and by diet and flavour, vegetarian, vegan, orange, caramel, salted caramel, nutty and fruit and nut options.

Other gift formats

The shop offers digital gift cards, which are sent instantly and allow the recipient to choose their own product, and a line of corporate gifts to thank colleagues and customers. The site indicated that orders placed before 16:00 are delivered the next day.