Usay Compare

Usay Compare: independent comparison of health and life insurance in the United Kingdom

Usay Compare operates as a health insurance, life insurance and income protection comparison service in the UK market. The company presents itself as an independent intermediary at no cost to the client, with access to leading UK insurers and a team of advisers who handle the comparison of policies and prices. Its head office is located in South Cerney, in the Cotswolds (Gloucestershire), and it has additional offices in Bristol, London, Bournemouth, Taunton, Southampton, Cardiff and Cheltenham.

Products and cover it compares

Its range of services covers four main areas:

• Health insurance: includes individual, family, business, senior and child policies.
• Life insurance: comparison across companies such as Vitality, The Exeter, Aegon, Zurich, LV=, Legal & General and Aviva.
• Income protection: cover designed to protect the policyholder's earning capacity.
• Critical illness: policies that cover serious diagnoses.

The company works with insurers such as Aviva, AXA, Bupa, Vitality, The Exeter, Freedom Health Insurance and WPA, among others.

Advice and comparison process

The service is structured in three steps: the client answers a series of basic questions, the team compares market prices and cover, and finally the client receives a personalised quote. The company also offers a review of existing policies to verify that cover and price remain suitable, and facilitates switching insurers. According to data on its website, new customers who switch health insurance providers save an average of 40%.

Independence, regulation and awards

Usay Compare declares itself completely independent and impartial, free to the user and with no obligation to purchase. It is authorised and regulated by the Financial Conduct Authority (FCA) under reference number 478676. The company operates under the trading names Usay Compare and Health Insurance Compare, owned by Usay Business Limited, registered in England and Wales under number 06463920 and VAT GB 447 2847 24. In 2025 it was recognised as 'Best Individual Health Insurance Advice Firm' at the Health & Protection Awards. It is also a member of the Association of Medical Insurers and Intermediaries (amii).

History and team

Founded in 2008, the company has more than 400 employees and states that it is in a growth phase. Its head office is located at Usay House, 5 Hercules Court, Lakeside Business Park, Broadway Lane, South Cerney, Cirencester GL7 5XZ. The company maintains a partnership with Nuffield Health and publishes informative content through its blog, WeSay, on health, insurance and wellbeing.

Location and contact

Usay House, 5 Hercules Court, Lakeside Business Park, Broadway Lane, South Cerney, Cirencester GL7 5XZ