The Sleep Shop

The Sleep Shop: mattresses, beds and furniture in Lincolnshire

The Sleep Shop is a retailer specialising in mattresses, beds and home furniture, owned by FGS Furnishings Ltd, a family-run company based in Sleaford (Lincolnshire). The firm states it was founded in 1947 and, according to its own description, has grown to offer one of the widest and most competitively priced selections of mattresses, beds, furniture, chairs, carpets and curtains.

Sleep and furniture catalogue

The range covers mattresses from various brands and firmness levels, different types of beds and furniture for the bedroom, living room and dining room. The shop also sells complementary sleep products such as pillows, protectors and mattress toppers.

• Mattresses: from brands such as Silentnight, Sealy, Dunlopillo, Relyon, Rest Assured, Sleepeezee, Birlea, Sleepsoul, Graves & Wells, Mighty Mattress and The Sleep Shop. They are organised by firmness: soft, medium, medium-firm, firm and extra firm.
• Beds: sofa beds, guest beds, bunk beds, children's beds, adjustable beds, bedsteads, divan beds and divan bases, as well as headboards and package deals.
• Pillows: memory foam, hypoallergenic and feather pillows, with brands such as Dunlopillo, Dormeo, Easycomfort, Laura Ashley, Mammoth, Silentnight, Sleep To Go and Sleepeezee.
• Bedroom furniture: collections from Birlea, Corndell Global Home, Welcome Furniture, Julian Bowen, Bentley Designs, Furniture Mill and Sleep To Go.
• Living and dining furniture: from Julian Bowen, Furniture Mill, Bentley Designs, Birlea, Shankar, GFA Upholstery and Corndell Global Home.

Brands and manufacturer relationships

The company describes itself as a stockist of some of the leading mattress and bed brands, including Silentnight, Rest Assured, Sealy and Sleepeezee. It states that it works closely with leading bedding manufacturers to develop a unique and often exclusive range of mattresses and divans, and that it makes weekly collections from each factory using its own transport fleet to ensure a consistent supply and fast delivery.

Buying services and customer care

The shop offers free shipping on mattress orders over £300 and a mattress removal and recycling service. It has a price match guarantee: if the same product is found cheaper elsewhere, the company matches the price. It also mentions sleep trials and a buying guides section. According to the company, staff in the physical stores have extensive product knowledge and are available to answer queries.

Physical presence and online sales

The Sleep Shop operates stores in Sleaford and Grantham, in addition to its online shop. The head office of FGS Furnishings Ltd is in Sleaford. The company encourages customers to visit its stores to try out beds before buying or to see a selection of products.

Offers and featured products

The website shows promotions such as up to 45% off Silentnight and a selection of luxury mattresses, including the newest UltraGel™ and Memory Cool options. Among the most popular products are the Dormeo Octasmart Premium Plus mattress, the Relyon Pocket Memory 1500, the Sealy Elevate Blackwood Firm, the Silentnight Eco Comfort Pocket 1200, the Silentnight Essentials Pocket 1000, The Sleep Shop Pocket Comfort Supreme, the Rest Assured Northington Natural Pocket 2000 and the Sleepeezee Wool Supreme 2400. The shop indicated variable prices depending on size and model, and applied discount codes on some items.