Easylife

Easylife, catalogue retail of practical solutions for the home

Easylife is a British retailer that sells its products through a catalogue and online store. Its range is organised around practical solutions for everyday life: cleaning and home organisation items, garden equipment, health and wellbeing products, mobility aids, small tech gadgets, clothing and accessories, and a gifts section. The company presents itself as a leading catalogue retailer in the UK and reports over 18 million orders delivered.

Home, cleaning and energy saving

The home catalogue covers bathroom and kitchen cleaning products, laundry items — including heated clothes airers —, quick clean solutions, soft furnishings such as covers, cushions and rugs, and home lighting and electrics. The DIY section includes accessories, ladders and steps, heaters, dehumidifiers and radiators. The store also groups a specific line of energy-saving ideas, along with kitchen accessories, bedding, bathroom storage and shower accessories.

Garden, outdoors and pest control

The garden and outdoors section brings together DIY tools and accessories, garden maintenance, garden storage, hoses and watering systems, lawn and pond care, decorative bird accessories, garden décor and fences, garden furniture, plants and bulbs, and outdoor lighting with security lights, solar lights and wireless lights. Pest control includes fly, rodent and insect repellents and security spikes.

Health, mobility and wellbeing

The health and wellbeing area is one of the most extensive. It includes foot, knee and leg solutions, mobility aids and mobility steps, back pain relief, personal comfort, nail care, beauty, body, facial, hair and massage, personal hygiene and teeth and denture care. There are also fitness products, CBD, exercise equipment, vitamins, weight loss, hearing solutions with ear cleaners and hearing aids, and incontinence aids such as specific briefs and portable urinals. The offer is completed with personal protective equipment — face masks and face shields — and visual aids such as glasses and reading aids.

Technology, motoring and lifestyle

In gadgets and technology there are items for the car and its maintenance, car accessories, home gadgets, batteries and power sockets, doorbells, sewing items, stationery, health gadgets and safety and security products. The clothing and lifestyle line includes belts, men's fashion and footwear, socks, wallets and bags, watches and jewellery, women's footwear and underwear, thermal clothing, trousers, jumpers, cardigans, shirts, blouses, tops, dresses and loungewear. There are also pets and travel sections.

Gifts, offers and customer service

The store organises a selection of gifts for her, for him, tech gifts and Christmas gifts, as well as offers, sale, multibuy deals and clearance sections. Among the featured products in the analysed catalogue were a heated airer with timer, a four-step safety step ladder with support rails, a lightweight four-wheel shopping trolley, a plug-in heater with remote control, a versatile table, a jigsaw organiser, a fast-action outdoor cleaner, armchair booster cushions, a glow-in-the-dark alarm clock, a radio-controlled talking watch, mattress stain remover, a desk lamp with an additional free unit, a uPVC cleaner and bladder aid tablets. The company states it is celebrating 34 years in business and places its founding in 1992; it has an order line and customer service, and offers a quick order form, catalogue and email newsletter.

Location and contact

Walbrook West Queenborough Road Sheerness, Kent. ME12 3XT