Sew Centre

Sew Centre, British distributor of sewing and embroidery machines

Sew Centre presents itself as the UK's largest distributor of the Bernina, Janome, Baby Lock, HappyJapan, Pfaff and Horn furniture brands. The company sells sewing machines, embroidery machines, overlockers and coverstitch machines, as well as offering nationwide technical service and repairs.

Machine catalogue and brands

The catalogue is organised by machine type and by manufacturer. Among the brands distributed are Bernina, Janome, Pfaff, Baby Lock, Bernette, HappyJapan and Brother, as well as furniture and accessories from Horn.

• Bernina: 3, 4, 5, 7 and 9 series, with models such as the 570 QE, 770 QE PRO, S335, 990, 475 QE, L460, 480 and 790 PRO. The company identifies itself as a Bernina Diamond dealer.
• Janome: models 5060 QDC, 6234 XL, Atelier 3 AE, 9480 QCP and M8 Continental.
• HappyJapan: ADV-6000, COM-500 and STA-300 embroidery machines.
• Baby Lock: Enspire, Victory and Enlighten overlockers.
• Pfaff: Admire, Passport, Ambition, Expression, Creative and Performance Icon ranges.
• Brother: Innov-is VQ2 sewing machine.

Longarm quilting machines

The company distributes the Bernina Q series for quilting, both in sit-down and frame-mounted versions. The range includes the Q16, Q16 Plus, Q20 and Q24 models, with various table options and Pro, Studio or height-adjustable folding frames.

Sewing furniture and accessories

The catalogue includes furniture and chairs from the Horn brand, among them the Tasman, Gemini (2025), Geni-E (2025), Nova XL and Hi-Lo cabinets, as well as the Tall Hobby and Hobby Q20 chairs.

Reconditioned machines and part exchange

Sew Centre offers reconditioned and ex-demo machines, with examples such as the Brother Innov-is VQ2 and the Bernina 770 QE Plus in "A Condition Reconditioned" condition. The company also runs a part exchange programme (trade-in of the used machine as part payment) with collection of the equipment, best price guarantee and no hidden costs. The site indicated a one-off promotion of 20% extra value on the valuation of the machine traded in.

Technical service and training

The company has a nationwide service centre and organises events and workshops. Among the services highlighted are machine repair and maintenance, valuation for part exchange and the price match guarantee.

Shipping and finance

The site advertised free next-day delivery for mainland UK and the availability of 0% finance on certain products.