Avery Healthcare

Avery Healthcare, care homes in the United Kingdom

Avery Healthcare presents itself as one of the leading British providers of luxury care homes. The group operates more than one hundred homes across the country and a growing number of independent living complexes, with a workforce of over 10,000 people and more than 7,000 residents cared for daily, according to figures published by the company itself.

Care options

Its care provision is organised into several types, designed for different levels of dependency and for temporary stays:

• Residential care.
• Dementia care.
• Nursing care.
• Nursing dementia care.
• Respite and convalescence care.
• Independent living.

The company describes its homes as environments designed to promote residents' comfort and independence, with activities and spaces for social interaction.

History and leadership

Avery Healthcare was founded in 2005 by John Strowbridge and Ian Matthews. The company is currently led by Jeremy Richardson as chief executive officer. The company states that home managers and frontline teams are involved in shaping services.

Care model and stated values

The group defines its approach as both caring and hospitable, combining care with wellbeing and social life. In its corporate presentation it cites five values: caring, supportive, honest, respectful and accountable. It also states that it supports the local communities in which it operates.

Recognition and recent activity

The company shares news from its homes that reflects day-to-day activity and the recognition received. These include a 10 out of 10 rating on Carehome.co.uk for Silvermere; the Overall Winner Gold Award in the Newcastle-under-Lyme in Bloom competition for residents at Hempstalls Hall; the Veteran Friendly Framework (VFF) accreditation for Greenholme House; a five-star food hygiene rating for Droitwich Mews; and the official opening of a refurbished dementia floor at Winchester Heights, inaugurated by the Mayor of Winchester. Other initiatives reported include an Italian-themed charity day at Bagshot Gardens, which raised £360 for Phyllis Tuckwell, and donations to the Northampton Cathedral food bank by Cliftonville.

Accessing services

The group's website allows users to find their nearest home, request a free brochure and send enquiries to the team. The company also maintains a careers page for those looking to join the care sector. At the time of analysis, the site's catalogue advertised a £500 M&S gift card for new permanent residents.