The Groomed Man

The Groomed Man, traditional shaving and men's grooming from Rugby

The Groomed Man is a British online store founded in 2011, based in Rugby (Warwickshire), and describes itself as a family business. It began as a subsidiary of Womanly Charm with the stated aim of offering men alternatives to the cheap shaving products found in conventional retail.

Its catalogue is built around traditional wet shaving and men's personal care, and includes long-established British brands that, according to the company, have been in business since the 18th century.

Shaving and grooming catalogue

The store organises its products into several categories: accessories, aftershave and cologne, bath and body, beard care, gifts, haircare, razors, shaving brushes and shaving soap and cream. Featured items include double-edge razors, badger hair brushes, shaving soaps and creams, wooden shaving bowls, colognes, deodorants, talcum powder, combs and beard oils.

The catalogue features products from names such as Taylor of Old Bond Street, D R Harris, Geo. F. Trumper, Kent, Simpsons, Progress Vulfix, Wilkinson Sword, Abbeyhorn, Highland Soap Co and Durance, among others. Prices visible at the time of analysis range from £4.25 to £57.95, with formats ranging from 80-100 g soap refills to 150-200 g creams, 30-100 ml colognes and brushes in various sizes.

Traditional brands and focus on the ritual

The company places tradition at the heart of its offering and states that it selects centuries-old firms that maintain established practices and luxury products. It specifically cites Taylor of Old Bond Street, D R Harris and Geo. F. Trumper as examples of recognised British brands that have preserved their legacy since the 18th century.

The store's message presents shaving as more than a routine, and offers a dedicated section for those new to traditional wet shaving, with tips for beginners, featured products and an introductory guide.

Shipping and customer service

The company states that it ships nationwide from its family base in Rugby and offers free shipping on orders over £25, with next working day dispatch. The website also mentions free shipping for orders over £50. It provides support by phone and email, and has a blog with content on shaving and men's grooming.

Location and contact

37 Crackthorne Drive, Rugby, Warwickshire, CV23 0GJ · Phone: 0844 8120465 · Email: sales@thegroomedman.co.uk