Fitness equipment stores · Royston, Hertfordshire, United Kingdom

Branx Fitness

British manufacturer and retailer of commercial-grade fitness equipment for home and professional use, including treadmills, incline trainers and rowing machines, plus design and installation services.

About Branx Fitness

Branx Fitness, commercial-grade fitness equipment for home and professional use

Branx Fitness is a UK-based fitness equipment brand, manufacturer and online retailer. The company was founded in 2008 by Branko Tojagic and began by selling commercial equipment to gyms and fitness centres. Over time it broadened its focus to bring that type of machine into the home, and according to its own presentation it has become one of the fastest-growing and most recognisable brands in the sector.

The company describes itself as the UK's pre-eminent specialist in fitness equipment and states that it develops, manufactures, assembles and supplies its products, as well as offering after-sales service. Its catalogue is aimed at both private users and professional environments, training studios and high-performance spaces.

Machine range: treadmills, incline trainers and rowing machines

The Branx Fitness catalogue is organised around several product lines, with particular emphasis on treadmills and incline trainers. Featured models include:

  • Raw Terrain Pro: commercial foldable treadmill with up to 20% incline and up to -4% decline. It features a 3.5 HP brushless motor, reaches speeds of up to 20 km/h, supports users up to 180 kg and is compatible with Zwift and Kinomap. It comes with a 3-year parts and labour warranty.
  • ELIV8 X: commercial incline trainer with automatic incline up to 42% and automatic decline up to -6%. It runs the brand's most powerful motor, 4.5 CHP, and reaches 20 km/h, allowing paces of up to 3 minutes per kilometre. It is compatible with Kinomap and Zwift.
  • Elite Runner Pro: foldable treadmill.
  • RO-XL-1: commercial rowing machine.

The company presents this equipment as suitable for strength and endurance training, with particular emphasis on gradient and incline work. The site listed catalogue prices for some models, such as the ELIV8 X at £2,249 (down from £2,999), the Raw Terrain Pro from £1,749 and the RO-XL-1 at £799 (down from £999).

Solutions for gyms, studios and private spaces

In addition to direct sales, Branx Fitness offers commercial solutions covering equipment design and installation. The company targets gyms, professional studios and performance-oriented environments, as well as high-end homes. Its Branx Bespoke division designs, builds and installs private training environments for residences, yachts and elite spaces, with access via private consultation request.

The professional installation service can be carried out by Branx Fitness's own team or by registered technicians, and includes the option to remove packaging. The company highlights that installation allows questions to be answered with the engineer on the same day and that enquiries are handled with a quick response.

Corporate profile and management team

Branx Fitness was founded in 2008 by Branko Tojagic, who is listed as managing director. The management structure includes Suzi Kappes as head of sales, Colin Campbell as general manager, Paul Wright in warehouse, operations and stock, Peter Jones in customer service, Daniel Austen in quality control, Martyn Page as head of installations, Shabaz Hussain in finance, Ethan Allerton in technical support, Marcus Meyer as production manager, Jobin George leading the e-commerce team, Babu Mathew in IT and Serena Bower in human resources.

The company states that it has tens of thousands of customers in the UK and Europe, and presents itself as a supplier to both the domestic and commercial markets. Its registered office is at Flint Park, Barley Road, Flint Cross, Royston, Hertfordshire.

Product selection and after-sales service

Branx Fitness states that it applies a stringent product selection process, with few product lines chosen for the quality of materials and customer feedback. The company maintains that its after-sales service team has been rated 5 out of 5 in the industry on several occasions, and that its approach has been customer-centred since its founding.

The brand also indicates that its activity is guided by actively listening to customers, organising resources to maintain consistent results and continuous improvement.

Contact channels by type of enquiry

For general business enquiries the company provides the address corporate@branxfitness.co.uk, while press and media enquiries are directed to press@branxfitness.co.uk. Customer service and sales are handled via sales@branxfitness.co.uk and the phone number 01763 802124. The site also offers the possibility to speak to a Branx Fitness expert and to open the location in Google Maps.

Flint Park - Barley Road - Flint Cross Royston - Hertfordshire - SG8 7PU - United Kingdom

In brief

Commercial-grade fitness equipment for the home