Venicci

Venicci, prams and travel systems with its own testing laboratory

Venicci is a British pram and pushchair brand with 15 years of experience in the sector. Its catalogue is organised into three main areas: prams and pushchairs, accessories and spare parts, and car seats. The company sells 3-in-1 and 4-in-1 travel systems designed to accompany a baby from birth through to the toddler stage, and operates both through its online store and through a distribution network in the UK and Europe.

Featured models and collections

Among the main lines the brand presents are Upline, Tila and Claro, as well as the Hunter x Venicci Upline 3 collection, developed together with the Hunter brand. The catalogue also includes the Tinum Edge travel system, with a minimalist design, and the Tiago 360° car seat, an i-Size option in group 0+ that the company describes as a combination of safety and comfort. The pram range is structured into 4-in-1, 3-in-1 and 2-in-1 configurations, with options such as travel systems, prams with carrycot and canopies.

Accessories and spare parts

The store offers a dedicated section for accessories and spare parts covering adapters, footmuffs, wheels, bags, parasols, raincovers, pram frames and pram gloves, among others. These accessories are organised according to their compatibility with prams or with baby car seats.

Safety and in-house testing

The company states that it has its own laboratory to test its products before putting them on sale. According to its presentation, its prams and pushchairs comply with the European standards EN 1888 and EN 1466, applicable to wheeled child conveyances and carrycots respectively, while its car seats have i-Size certification (ECE R129), which includes mandatory side-impact and height-based restraint tests. The 4-in-1 travel system with ISOFIX base is designed to grow with the child: a carrycot in a flat position for newborns, a pushchair seat for the sitting age and an ISOFIX-compatible car seat that attaches to the same chassis using specific adapters. The whole set is supported by a lightweight aluminium chassis with quick one-handed folding, even with the carrycot or seat attached.

Awards and market presence

The brand states that it has been chosen by more than 120,000 families to date and has received more than 20 British and European awards in the nursery sector since 2015. Among the accolades it mentions are the Which? Best Buy for Upline and Tinum Edge, the Project Baby Awards 2025 (silver for Best Travel System for Upline 2), the Dadsnet Awards 2024-2026 (gold for Upline 3 and Vero, silver for Upline and Upline 2), the BANTA Awards 2024 at Harrogate Nursery Fair (Highly Commended in the Travel category for the Tiago car seat and 360° base, and Best New Product for Upline 2) and The Honest Midwife Awards 2024 (bronze for Best Travel System).

Distribution and customer service

Venicci distributes its main lines —Upline, Tila and Claro, together with the Tiago 360° i-Size car seat— through more than 140 stockists in the UK, as well as online sales with delivery from its Rotherham base. The company distinguishes two contact channels: one for pre-sale enquiries, orders and store information, and another for after-sales, product advice, repairs and spare parts. The company also maintains a section for FAQs, order tracking, returns and complaints, guarantee, pram registration, instruction manuals and safety notices.

Location and contact

MAGICBABY LTD, Unit 7 Brookfields Way, S63 5DL Manvers, Rotherham, United Kingdom · Email: webenquiries@venicci.co.uk · Hours: Monday – Thursday: 9.00 – 17.00*; Friday: 9.00 – 16.00*; NOT OPEN TO THE PUBLIC (OFFICE ONLY)