First for Insurance

First for Insurance, a broker specialising in van insurance

First for Insurance is a UK insurance broker focused on van and car policies. The site highlights its specialisation in van insurance and offers the option to request a quote or retrieve a previously started quote. The company was relaunched in 2011 with First Van, a van insurance line aimed at younger drivers and drivers with convictions.

Products and cover

In addition to van insurance, the company has developed a range of products tailored to its customers' needs. Among the covers it mentions are breakdown cover, excess protection and key protection. The site also details breakdown cover options with personal cover, vehicle-based cover, short-term cover and European cover.

Business approach and customer relationships

The broker states that it works in direct contact with its policyholders to understand what they look for in a policy. According to its account, after consulting its customers it found that most wanted to reduce their premiums, but also a wider range of products. Based on that information, it worked with insurers such as Aviva, Axa and Ageas to offer policies at rates it describes as exclusive.

Corporate group and structure

First for Insurance is part of a group of companies owned by RCIB and, according to its presentation, serves more than 500,000 customers. The business is managed by Right Choice Insurance Brokers Limited, a company registered in England and Wales with number 6423401 and registered office at St James House, 27-43 Eastern Road, Romford, Essex, RM1 3NH. Right Choice Insurance Brokers Limited is authorised and regulated by the Financial Conduct Authority under reference number 475620. The company also markets standard and niche insurance products through other brands in the group.

Group brands and programmes

The group includes the Club RCIB brand, which First for Insurance members can access as part of the corporate structure. The site lists other sections and services such as claims handling, frequently asked questions, gender pay gap information, insurance providers, complaints and a press and PR section.

Location and contact

St James House, 27-43 Eastern Road, Romford, Essex, RM1 3NH