Stoneglow

Stoneglow, home fragrance made in the United Kingdom

Stoneglow is a British company dedicated exclusively to home fragrance, an activity it carries out through scented candles and reed diffusers. The firm, which operates under the legal name Wax Art Limited, has more than 35 years of experience in the design and making of artisan candles, according to its own presentation, and has positioned itself as an option for the high-quality home fragrance segment.

Its catalogue is organised into several product families: scented candles (in jar, tin, tealight and gel formats), wax melts, reed diffusers and their refills, mist diffusers, fragrance oils, home and pillow mists, and a hand care line with soaps, lotions and refills. The offer is completed by accessories such as wax melters, spares and gift sets.

In-house production and quality control

The company makes all its scented candles in the United Kingdom, at its own facilities. The process combines hand-blending the fragrance with the wax and hand-pouring, a method the company describes as the opposite of automated, impersonal production. Each candle is individually checked before being wrapped in its designer packaging.

The team is made up of specialist artisans with years of experience in the craft. The company states that its quality standards are demanding: each piece first goes through the makers' own checks and then through the quality control team before dispatch. The candles are designed in-house and flame behaviour is tested to achieve an even, long-lasting, smoke-free burn with a steady release of scent.

Materials and fragrance development

Stoneglow states that it selects top-quality raw materials. Its perfumers blend these materials to create original and distinctive fragrances. The natural wax used is a secret blend of its own which, it says, provides a clean, steady burn and good scent throw.

Some of the botanicals used in the Natures Gift and Botanical collections are grown and harvested in the United Kingdom itself. Fragrance development is in-house: the firm works from high-quality ingredients and pays attention to the emotional response each scent should evoke, with a creation and testing process it describes as meticulous and lengthy.

Collections and selection criteria

The offer is structured into collections with their own identity, including The Icon, Affirmations, The Walled Garden, Sol, Christmas, The Signature, Explorer, Elements, Modern Classics, Metallique, Luna and Natures Gift. Some examples from the catalogue are the Modern Classics Sea Salt & Oakmoss Scented Reed Diffuser 120ml, the Modern Classics Orris & Ylang Ylang and Sea Salt & Oakmoss Scented Fragrance Oils 15ml, the Keepsake Ceramic The Georgian scented candle with clary sage, bergamot and grapefruit 250g, and the pillar candles from the Seasonal line in Festive Wishes (cinnamon, orange and clove) and Frosted Woods (pear, patchouli and musk) versions.

The site navigation allows filtering by scent family — citrus, fruity, floral, aromatic, gourmand, oriental, ozonic, spicy and woody — and by room of the home, with specific references for bathroom, bedroom, home office, kitchen and lounge. There are also selections by mood, such as fresh and uplifting, calming and relaxing, fruity and invigorating, warm and cosy, or crisp and clean.

Sustainability and animal welfare

The company states that none of its products have been developed or tested on animals. Its packaging is recyclable and sustainable, and it uses recycled FSC-certified packing materials, including gift boxes. The firm states that it recycles all its plastic, glass and paper waste, reduces plastic use — diffuser refills come in glass and bags are compostable — and makes use of slightly imperfect products instead of discarding them.

The range is also presented as suitable for homes with pets, as the company says it develops its products with companion animals in mind.

Online sales, private label and loyalty programme

Stoneglow sells through its online shop, with prices in pounds sterling and euros, and offers free UK delivery on orders over £40. The site includes a rewards programme, ClubSG, and a sale section with discounts of up to 50% on candles and fragrances. The company also provides a private label service for third parties who want to create their own home fragrance line, and has a programme for retail outlets interested in distributing its products.

Location and contact

Wax Art Limited trading as Stoneglow, Romford, Essex, RM1 2BA, UK · Email: onlineshop@stoneglowcandles.co.uk