PureStay

PureStay: serviced accommodation for business stays in the UK

PureStay is a British serviced accommodation brand operating in various cities across the UK. Its offering combines entire homes and furnished apartments with hotel-style services such as high-speed WiFi, 24-hour check-in and options for early check-in and late check-out. The company presents itself as a flexible alternative for business travel, contractor stays and short- and long-term accommodation.

Properties and available types

PureStay's catalogue includes houses and apartments of various sizes, from one bedroom to six bedrooms, with capacities of up to 15 guests. Examples shown on the website include a new house in Sheffield for nine contractors, a two-bedroom flat in Sheffield, a large house with parking in Manchester, a central apartment in Leeds, a five-bedroom house in Basingstoke, a six-bedroom house in Derby city centre, a house in Bradford, a classic house in Wirral, a house in Grimsby, a house in Stourport-on-Severn, a house in Leeds, a house in Liverpool, a house in Failsworth (Manchester), a house in Bath, a house in Salford, a house in Wibsey (Bradford), an apartment in Bath with a garden and a house in Leamington Spa, among others. The listings indicate the number of bedrooms, bathrooms and guests, and in several cases specify that they are for business or contractor stays, with minimum night stays.

Services included in stays

The properties are presented with crisp white linen, quality soft furnishings and ambient lighting. PureStay states that all its properties have high-speed WiFi, with a minimum target of 80 Mbps and some with speeds above 300 Mbps, and that check-in is available 24 hours. The company encourages working from the accommodation and offers early check-in and late check-out options. It also notes that direct booking saves 10% and allows direct communication with the team.

Locations and coverage

The website lists a wide range of locations and counties where it operates, including Basingstoke, Bath, Birkenhead, Bishop Auckland, Bradford, Brighton and Hove, Burley, Cardiff, Carrbrook, Chester, Cleethorpes, Coventry, Darlington, Derby, Doncaster, Droylsden, Edinburgh, Failsworth, Grimsby, Handbridge, Headingley, Leeds, Liverpool, Manchester, Mossley, Nantwich, Nottingham, Pontefract, Preston, Ravensthorpe, Royal Leamington Spa, Sheffield, Stoke, Stourport-on-Severn, Stratford-upon-Avon, Wibsey, Wirral, Worsbrough and Wythenshawe, as well as areas such as Greater Manchester, Merseyside, South Yorkshire, West Midlands, West Yorkshire, Lancashire, Kent, Northamptonshire, Shropshire (Bridgnorth), Warwickshire and Worcestershire. The company states that its properties are within a 15-minute walk of the city centres it mentions, such as Bath, Leamington Spa, Leeds, Manchester, Doncaster or Edinburgh.

Property management for owners

PureStay offers owners and landlords full management of their properties under the PureStay brand. The service includes maintenance, 24/7 guest support, global advertising on booking platforms and a dynamic pricing strategy aimed at maximising revenue. The company states that it advertises on more than 40 booking sites and selects the most suitable ones for each property, with a presence on platforms such as VRBO, Airbnb, Booking.com, Tripadvisor, Homelike and Rightmove. It also offers short-stay letting support services on those platforms.

Client profile and business model

PureStay's approach targets travellers seeking flexible stays and companies needing accommodation for contractors or teams. The company presents itself as a leading serviced accommodation brand in the UK and seeks to expand its portfolio by adding new managed properties. Its model combines direct booking with distribution on global platforms, and offers owners an operating alternative with maintenance, customer service and marketing services.

Location and contact

PureStay Broadway, Codsall · Phone: +44 161 399 0342 · Email: hello@purestay.co.uk