Diving Direct

Diving Direct, snorkel, dive and swim equipment in the UK

Diving Direct is a British online store specialising in snorkelling, diving and swimming equipment. Its catalogue is organised into three main areas — snorkelling, diving and swimming — and it presents itself as a premier distributor for brands such as TUSA, Mares, Seac and Cressi Sub, among others. The company states that it holds a large stock of equipment and offers next working day delivery in the UK for most orders, as well as free delivery on orders over £50.

Origin: Denney Diving, established in 1954

The store presents itself as part of Denney Diving, founded in 1954 and described on its own website as the leading dive store in the north of England. According to that presentation, it serves both individuals and organisations in the diving sector. The company listed as the registered office is E.L.Denney & Son Ltd, with its address in Redcar (Cleveland).

Snorkelling catalogue

The snorkelling section includes full face snorkel masks, complete snorkelling packages, corrective lens masks, standard masks, snorkels, fins, accessories, anti-fog treatments, snorkelling suits and bags. It also offers Tusa mask, snorkel and fin spares.

Diving equipment

The diving section covers accessories, apnea and spearfishing, bags and cases, buoyancy compensators (BCD), books and DVDs, boots, cameras and camera accessories, corrective lens masks, clothing, dive computers, cylinders, drysuits, fins, gloves, hoods, instruments, mask and snorkel packages, regulators, torches, undersuits and wetsuits.

Swimming and aqua fit

The swimming area brings together corrective and standard goggles, bags, accessories, caps, gloves and shoes, aqua fit items, swimming aids, ladies', men's and children's swimwear, towels, and twines and ropes.

Brands represented

In addition to the aforementioned TUSA, Mares, Seac and Cressi, the site lists a wide range of brands: Absolutely Clear, Akona, Aquarapid, Aquatec, Atomic Aquatics, Cotesi, Genesis Scuba, Hammerhead Industries, Intova, Look Clear, Lumb Bros, Mack's, Maniago, Metalsub, MGE, Ocean Pack, Ocean Reef, Oceanic, Pandora Lab, Seahorse, SeeDive, Sherwood Scuba, Stormsure, Submerge, Suunto, Tovatec, TYR, Vandagraph, View, Waterhaul, Waterproof and Weezle. The company identifies itself as a premier distributor for TUSA, Mares, Seac and other brands.

Store services

The website offers online sales with fast UK delivery, free delivery on orders over £50, gift vouchers, a returns policy, a blog, competitions and a wishlist. It also publishes a telephone number for sales and advice, and a contact email address. The company states that it price matches competitors and displays customer reviews on Trustpilot.

Location and contact

E.L.Denney & Son Ltd, 54, The Esplanade, Redcar, Cleveland, TS10 3AG