Rogue Alloy Co Ltd

Rogue Alloy Co Ltd: alloy wheels for vans, motorhomes and trucks

Rogue Alloy Co Ltd is a British company founded in 2020 that sells and fits alloy wheels and tyres for commercial and leisure vehicles. Its catalogue is organised by stud patterns and sizes, with specific sections for vans, motorhomes and trucks, and includes references such as 5x108, 5x112, 5x120, 5x130, 5x160, 6x114, 6x120, 6x125, 6x130, 6x139 and 6x180, among others. The company presents itself as "the home of Europe's strongest wheels" and claims to have been created to "disrupt the industry".

Custom packages and all-terrain options

The main service consists of configuring a unique wheel and tyre package tailored to each vehicle. The customer selects their vehicle, chooses a wheel, picks a tyre and provides their registration number; the company takes care of the rest. Available options include all-terrain packages, swamper set-ups and custom packages. The company also sells forged wheels under the Rogue Forged name and a range of accessories and merchandise.

Vehicles and applications

The products are aimed at vans, motorhomes, trucks and campers. The site specifically mentions models such as the Volkswagen ID. Buzz, the Volkswagen Crafter, the Volkswagen Amarok, the Land Rover Defender and vehicles with 350 heavy-duty axles. It also refers to the Ducato, Relay and Boxer models, for which it warns that existing bolts may need to be measured and rear hub covers may need to be adapted.

Fitting and shipping

The company offers a professional fitting service at its premises, which requires an appointment to guarantee availability, although no appointment is needed to visit the showroom. It also offers secure pallet deliveries, with an approximate lead time of three working days. The site provides detailed instructions for home fitting, such as using torque wrenches, fitting spigot rings, orienting tyres with 'F' or 'R' markings and distributing wheels with more or less weights to avoid vibrations. It also offers the option of shipping old wheels to the customer's home for £60 or leaving them for disposal.

Company profile and team

Founded during the 2020 pandemic, the company describes its origin as a commitment to independence and innovation in an industry it considers outdated. Its team consists of 14 people with experience in supplying and fitting alloy wheels. The company states that it does not encourage long working hours and that it seeks a work-life balance. Among its future plans, it mentions expanding its product range, seeking larger premises, increasing its commercial presence and shipping globally.

Contact and presence

The company handles order queries, trade enquiries and European orders through separate email addresses. Its headquarters and fitting centre are located in Reading, United Kingdom. It has an authorised dealer in Manchester and an authorised European reseller. Rogue Alloy Co Ltd is registered in England and Wales with number 12999766 and VAT number GB 364778843. Rogue Alloy Trade, another company in the group, is registered with number 14586998.

Unit 2, Little Johns Lane, Reading, RG30 1RA · Phone: 0118 405 0166