Daisy Partner Business

Daisy Partner Business, a telecoms wholesaler for the UK channel

Daisy Partner Business is the indirect business division of Daisy Communications Ltd, a company registered in England and Wales with its registered office at 500 Brook Drive, Reading (RG2 6UU). The company presents itself as the UK's largest independent specialist telecoms provider and operates as a trading name of Daisy Communications Ltd, a firm founded in 2001 with more than twenty years of activity.

Its model is not to sell directly to the end user, but to enable third parties — telecoms agents, channel partners and resellers — to market services under their own brand or as Daisy Partners. The proposition is built on top-tier provider agreements and flexible commercial terms which, according to the company, allow partners to offer exclusive propositions to end customers and generate recurring revenue for the partner.

Solutions partners can resell

The catalogue covers the main families of business communications:

• Connectivity: business broadband and leased lines.
• Energy, a business line recently added to the partner channel.
• IoT (Internet of Things).
• Mobile.
• Telematics, with cases of equipment replacement ahead of the 3G network switch-off.
• Hosted VoIP and phone systems.

The company also offers a public broadband speed checker which, by entering a postcode, shows the deals and speeds available to a business.

Providers and brands available for resale

Daisy Partner Business maintains top-tier relationships with operators and manufacturers that partners can resell white label or as Daisy Partners. Among the brands cited are Gamma, Webfleet, TalkTalk Business, BT Wholesale, O2, Vodafone, ITS, Pangea and Microsoft. The company explicitly links its negotiating power to these provider alliances.

Onboarding process for new partners

Onboarding is structured in four steps: an online form to express interest, a conversation with a member of the team, a virtual or in-person meeting to define the collaboration and, once the agreement is formalised, access to the Daisy Partner Portal with the working tools. The company distinguishes three types of collaboration: telecoms agent, channel partner and telecom reseller.

Partner support: support, training and commissions

Channel support includes UK-based customer service, product-specific training so that partners can expand their offering, and various commission models with combined payment options — initial and residual amounts — designed to manage cash flow and reinvest in growth. The company stresses that these flexible commercial models are one of the pillars of its proposition.

Profile of the partner portfolio

Daisy Partner Business works with collaborators of very different sizes, from sole traders to large companies, with the aim of enabling them to offer their customers reliable, cost-effective communications solutions. The company frames its activity within the continuous evolution of business communications and the need for businesses to find the right solution as technology changes.

Editorial activity and customer cases

The site maintains an insights and case studies section. Among the published content are the introduction of the new O2 Business brand, articles on strategic alliances between operators, a reflection by the director of Daisy Partner Business, Julien Parven, on self-employment, an explanation of the role of the reseller in the sector, the PSTN switch-off — initially planned for 2025 and later for 2027 — and the company's entry into the energy resale market. There is also a case study of a customer with vehicle telematics that needed to replace its equipment ahead of the 3G network switch-off.

Corporate and regulatory information

Daisy Partner Business is a trading name of Daisy Communications Ltd, registered in England and Wales with company number 04145329 and VAT number 490380486. The company is authorised and regulated by the UK Financial Conduct Authority with firm reference number 718842.

Location and contact

500 Brook Drive, Reading, RG2 6UU