Velospeed

Velospeed, electric bike specialists in Berkshire and Oxfordshire

Velospeed is a British shop dedicated exclusively to selling electric bikes. The company has been operating since 2009 and has two showrooms: one in Berkshire, near Reading and Newbury, and another in Oxford, both easily accessible from the M4, M40 and A34 motorways with free parking. The company presents itself as a specialist in helping customers find the right electric bike and offers free test rides without the need for an appointment.

Electric bike range

The range is organised by type of use and includes city bikes, hybrid bikes, road bikes, touring and trekking bikes, mountain bikes (eMTB), folding bikes, women's bikes, cargo and family bikes, as well as balance bikes. Among the featured models the shop displays are the Moustache Mardi 27.4 2025, the Cube Supreme Hybrid Comfort One 500, the Gazelle Grenoble C7+ and the Estarli E28.X. In the cargo and family category, the site mentions the Tern GSD S10 Gen3, the Moustache Lundi 20 Cargo 3, the Tern Quick Haul Long D9 and the Gazelle Cabby C380.

Brands represented

Velospeed works with a selected group of brands. These include Moustache, a French company that designs its bikes around the Bosch system; Cube, made in Germany; Batribike, a British company; Urban Arrow, specialising in cargo bikes; Tern; Ideal; GoCycle; Riese & Müller; Gazelle; Tenways; Estarli; UTO; Lovens; Dolly; Roxform; Pfautec and Velo de Ville. The shop states that it selects the brands it works with for their quality and suitability for different needs, such as cargo bikes.

Accessories and equipment

In addition to bikes, the shop sells accessories such as panniers, helmets, locks and GPS trackers, and includes a specific section for Tern electric bike accessories.

Test rides, delivery and customer service

The company allows you to test the bikes in real conditions on the quiet country roads surrounding its premises and does not require an appointment. According to its own presentation, it usually has at least 30 electric bikes available to try. Velospeed states that it delivers the bike free of charge and in person whenever possible, and that it offers pressure-free advice so that customers can choose the right model. The shop also notes that it participates in cycle to work schemes.

History and team

The company traces its origins back to 2009, when Nick Williams, after a business trip to China, decided to import some electric bikes and began selling them from his garage in Aldworth. Over the years, the business moved to showrooms. Today, the team includes Nick Williams, described as an electric bike enthusiast, and John Clark, who comes from the information technology sector. The company presents itself as part of the development of the electric bike sector in the UK over the last decade.

Locations and premises

Berkshire location: Unit 10, Frilsham Home Farm, Yattendon, Reading RG18 0XT

Oxfordshire location: Yarnton Home & Garden, Sandy Ln, Yarnton, Kidlington OX5 1PA