HomeOwners Alliance

Advice and comparison services for homeowners in the UK

HomeOwners Alliance is a British portal aimed at those buying, selling, renovating or living in a home. Its offering combines explanatory guides, calculators and a supplier search tool that allows users to request quotes for property-related services. The website presents itself as an independent resource designed to help homeowners make decisions and save costs at every stage of the property process.

Step-by-step guides for buying, selling and maintaining a home

The site organises content into guided journeys based on the user's profile. For buyers, it includes everything from the buying guide and accessing a first home to first-time buyer schemes, buying a new build, buying a leasehold property, shared ownership, buying a second home, the property viewing checklist, negotiating an offer, survey types and costs, conveyancing for buyers, and completion and moving procedures.

For owners, it covers financial management (remortgage, overpaying the mortgage, property valuation, capital gains tax, second home council tax, inheriting a property, divorce and dividing the home, energy prices, home insurance, life insurance, critical illness cover and income protection) and renovations: extensions, loft and garage conversions, planning permission and its costs, finding a builder, architect fees, structural engineer, party wall agreement and surveyor, as well as interior design services.

The leasehold section covers leasehold reforms, lease extension costs, the step-by-step guide to lease extension, leasehold expiry, buying the freehold, Right to Manage, maintenance service charge problems and leasehold vs freehold. For new builds, it addresses snagging lists, snagging surveys and costs, fixing problems, warranties, insurance, the new homes ombudsman and applicable codes, as well as problems with new build management charges.

For sellers, it brings together the guide to the selling process, pricing, increasing your home's value, the Energy Performance Certificate (EPC), necessary documents, finding and comparing estate agents, accepting offers, porting your mortgage, selling with a Help to Buy loan, selling a leasehold property, selling at auction, conveyancing for sellers and solicitor fees, as well as the TA6 form.

Calculators and comparison tools

The platform offers calculators for moving costs, buying and selling a home, conveyancing fees, survey costs, removals, estate agent fees and EPC. It also provides bridging loan, stamp duty, borrowing capacity, mortgage cost, loan-to-value and mortgage equity calculators, plus a rent calculator and a house price index.

The quote finder allows users to request quotes for conveyancing, house surveys, homebuyers insurance, local estate agents, instant house valuation, EPCs, removals, remortgage, bridging loans, independent financial advisers (IFAs), leasehold specialists and architects. It also allows comparing home and life insurance, and energy deals.

Recognition and editorial activity

The website states that it was voted best mortgage comparison site at the What Mortgage Awards 2026. Its team publishes news and analysis on the residential market, including mortgage rate forecasts, energy price developments and the autumn budget, as well as a house price index that put the average UK house price at £273,000, with a monthly increase of 0.1% according to August 2026 data. The company also notes that its CEO received recognition as property commentator of the year.

Funding model and transparency

The site includes specific sections on who they are, how they are funded, advertising and job opportunities, indicating that it makes its revenue mechanisms and organisation public. The platform shows an average rating of 4.6 out of 5 based on 2,594 customer reviews.