If You Review

If You Review, the British marketplace that rewards reviewers

If You Review is an e-commerce platform based in the United Kingdom that connects independent British brands with shoppers who have proven experience by publishing reviews. The proposition is aimed at two audiences: on the one hand, the so-called Super Reviewers, verified users who obtain reduced prices; on the other, sellers, who gain access to a community accustomed to leaving ratings.

The company presents itself as a marketplace where all sellers have been previously vetted and all members have gone through a verification process. According to the information on its own website, the platform operates with more than 500 Super Reviewers and sellers based in the United Kingdom.

How membership works for buyers

Access as a member is free and for life. Applicants must prove their status as a reviewer by providing a Trustpilot profile with at least 30 reviews or a Level 5 or higher as a Google Local Guide. Approval is usually resolved, according to the website, within one day.

Once admitted, the member buys at exclusive prices: each listed product has a minimum discount of 20% off the seller's usual price, and for many launches the saving is greater. The platform states that members save between 20% and 75% on each product. A subsequent review is not mandatory.

Among the conditions announced for members are early access to new launches, no fees, and the possibility of not publishing any rating at all. Payment is made by card, PayPal, Apple Pay and Google Pay.

Conditions for sellers

Independent British brands can open a business account with no monthly fees: the website states that you only pay on sales made. The seller sets the discount applicable to members and gains access to a community of verified buyers. The platform presents obtaining real customer opinions as a selling point.

Catalogue and categories

The range is organised into thirteen main categories, with the following number of products declared at the time of analysis:

• Automotive: 1 product
• Baby & Kids: 15 products
• Electronics: 18 products
• Fashion: 3 products
• Food & Beverage: 3 products
• Fun & Leisure: 5 products
• Garden & Outdoor: 1 product
• Health & Beauty: 31 products
• Home & Décor: 28 products
• Pets: 2 products
• Sports & Fitness: 6 products
• Toys & Games: 10 products

Within these categories, subcategories are displayed such as car accessories and car electronics; baby essentials, feeding and nursing, prams and pushchairs, and school and learning; audio, computers, gaming, LEDs and lighting, mobile phones, smart home devices and wearable technology; bags and handbags, watches and kids' clothing; chocolate and sweets, sauces and condiments, and soft drinks; books and outdoor and adventure; outdoor furniture; beauty tools and accessories, fragrance, haircare and health and wellness; furniture, home accessories, lighting and wall art and mirrors; beds and housing and pet health and care; exercise and training gear and supplements and nutrition; and board games and puzzles, electronic toys and music.

Featured deals from the catalogue

The section with the biggest savings for members at that time included several products from the brand Oddly Epic, with discounts of between 49% and 78%: a pumpkin-shaped night light, a 3-in-1 magnetic wireless charger, a wooden owl clock with 3D gear mechanism, a CandleMist diffuser & humidifier, a pumpkin LED night light, a rotating wooden globe, a magnetic phone camera grip with Bluetooth shutter and zoom control, and a Bluetooth mobile gaming controller.

Among the new arrivals from British brands were a handmade candle in an amber glass jar with an engraved birth flower from Artfully Curated Creations, a Liverpool waterfront artwork by Resolootion printed with an impasto effect on a 5 mm foam board, and several cosmetics and stationery products from Ex store Hartlepool, such as gel nail polish sets, an overnight lip mask and a Harry Potter eyeshadow palette, as well as a night cream from Dr Botanicals.

Company details

The company that manages the platform operates under the name If You Review Ltd., registered in England and Wales with company number 15396167.