Frive

Frive, chef-prepared meals with weekly delivery

Frive is a prepared meal service operating in the UK on a subscription basis. Customers choose their dishes from a weekly menu, and the company cooks and delivers the meals ready to heat and eat. The website itself describes the process in four steps: choosing dishes, cooking, heating and eating. Plans renew weekly unless paused or cancelled.

Menus and catalogue

The company states that it offers more than one hundred dishes per month and that each week's menu includes more than forty recipes. Among the highlights featured on the site are Mediterranean-style baked sea bass, beef stroganoff with crushed potatoes and green beans, Tuscan salmon with creamy garlic sauce, beef and coconut curry, firecracker chicken thighs, sweet chilli tofu and satay chicken. Vegan plans are also mentioned.

Nutritional approach

Frive presents its dishes as made with 100% natural ingredients and free from ultra-processed foods. The company claims that its recipes are created by chefs and overseen by nutritionists, with balanced macronutrients, high protein content and controlled portions of between 400 and 650 kcal. It states that it uses quality proteins such as beef, lamb and free-range poultry, and that it uses olive, avocado and sesame oils instead of refined seed oils. The company declares that it does not use artificial ingredients, flavours or artificial colours.

Packaging and sustainability

The site states that packaging is 100% recyclable and that portion control helps reduce food waste. It also mentions the use of organic ingredients linked to sustainable practices.

Customers and positioning

Frive presents itself as the UK's highest-rated prepared meal service and claims to have delivered more than 25 million meals. The website features testimonials from actor and screenwriter Simon Pegg, singer Rita Ora and athlete Niamh Emerson, who links the service to her preparation for the Paris 2024 Olympic Games. The company maintains that 97% of its customers perceive benefits after the first week, although this is a claim made by the company itself.

Current promotions on the site

The catalogue analysed showed an offer of 40% off the first week and 15% off the second and third weeks, plus a free weekly juice for a month in one variant of the promotion.