Southsea Deckchairs

Southsea Deckchairs, manufacturer of deckchairs and outdoor furniture in Portsmouth

Southsea Deckchairs is a British company dedicated to the design and manufacture of deckchairs, outdoor chairs, parasols and textile accessories for outdoor spaces. Its workshop is located at Unit 5, Victory Trading Estate, Kiln Road, Portsmouth (PO3 5LP). The firm presents itself as specialising in sturdy, durable furniture, with replaceable parts and materials designed to withstand coastal environments.

Origins and history since 1991

The company was founded by Stephen Davies, who worked as a deckchair attendant on Southsea beach during the 1980s. From that experience came the idea of creating his own workshop to make deckchairs, initially for Southsea beach and later for other beaches in the UK. The workshop was established in 1991 and the first production batch was completed that same year.

Over the following fifteen years, the Southsea deckchair model was developed through life-cycle testing and continuous improvement, with three essential requirements: quality, strength and durability against the marine environment. In 1998, Roma, Stephen Davies's partner, joined the company, and over the following decade the business expanded its client base to include much of the British resort industry and clients such as Henley Regatta, The National Trust and Glyndebourne. The company claims to be the world's best-known deckchair producer and exports to several countries, with established distributors in Spain, Norway and France.

Range of deckchairs, chairs and furniture

The Southsea Deckchairs range includes several product groups:

• Traditional deckchairs, including classic striped models and children's deckchairs.
• Outdoor chairs, such as the Tennis Chair, the Easy Chair, outdoor dining chairs and garden armchairs.
• Auxiliary furniture: garden stools and folding picnic tables.
• Resin sun loungers and resin tables.
• Parasols, including the Southsea in square, medium and large formats, the Pamela parasols and parasol bases.
• Windbreaks and shaded chairs.

The company also sells replacement covers, both universal and specific for deckchairs, and fabric by the metre for those who wish to make or repair their own pieces. Storage bags and gift cards complete the offer.

Wholesale, customisation and rental

Southsea Deckchairs handles orders from individuals as well as a professional channel. For the contract sector it offers branded deckchairs, chair rental services and wholesale for retailers. The company states that its products are used by hotels, restaurants and golf clubs, and that it offers fast UK delivery with specialist customer support.

Materials and manufacturing philosophy

The firm emphasises the quality of materials and the possibility of replacing components, so that pieces can be repaired rather than discarded. Its approach combines classic designs, such as the traditional striped deckchair, with shapes developed over the years, such as the Tennis Chair and the Easy Chair. The company states that it works with suppliers and processes aimed at offering British quality and value for money, both in textiles and furniture.

Commercial presence and distribution

In addition to its workshop and headquarters in Portsmouth, Southsea Deckchairs exports to various countries and maintains long-standing resellers in Spain, Norway and France. The company presents itself as a supplier with experience in coastal environments and intensive use, thanks to the durability of its materials and the possibility of replacing parts.

Location and contact

Unit 5, Victory Trading Estate Kiln Road, Portsmouth, PO3 5LP · Phone: 023 9265 2865 · Email: info@deckchairs.co.uk