Heatforce (Wales) Limited

Heatforce, renewable energy installer based in Pontypridd

Heatforce (Wales) Limited is a Welsh company dedicated to installing renewable energy solutions and traditional plumbing, heating and electrical services for homes. Its main office is at Riverside Buildings, Nile Street, Pontypridd, and from there it serves customers across the UK. The company presents itself as a provider of comprehensive home energy solutions, with its own team covering everything from installation to aftercare.

Home services

Heatforce's catalogue covers several lines of work focused on residential energy efficiency:

• Solar photovoltaic panels (Solar PV): installation of solar generation systems for homes, with the option to add battery storage.
• Heat pumps: installation of heat pumps, including air source heat pumps.
• Electric vehicle chargers: home charging points.
• Boilers: boiler replacement and installation.
• Home Cover Plans: maintenance cover for heat pumps and boilers.
• Smart Controls: control systems for home energy management.
• Electrical and plumbing: complementary electrical and plumbing work.

The company also offers solar battery storage, which can be added to existing solar PV installations. According to published information, most modern battery systems are compatible with previous solar installations and the technical team assesses each case to recommend the right solution.

Residential customers and institutional partnerships

Heatforce works mainly with homeowners, although it also partners with local authorities, housing associations, charities and utility companies. The company states that its packages include the installation process in the quote and that the team confirms the suitability of each home beforehand.

History and awards

The company traces its origins to 1982, when founder Paul Maddocks started as a sole boiler and heating system installer. In 1990 it expanded its activity to England. The first solar installation for a private customer was carried out in 2000 in Rhiwbina, Cardiff, and in 2003 the first heat pump was installed at Pughs Garden Centre. In 2010 it obtained MCS certification, which the company describes as one of the earliest and longest-standing in the UK to achieve it.

In 2017 it received the 'Installer of the Year' award for the first time at the Energy Efficiency & Healthy Homes Awards, an award it has won again in subsequent years, totalling eight recognitions at that event according to the company itself. In 2023, the founder sold his shares and the company began a new chapter under the internal name 'Heatforce V2', with a new website and brand identity launched in 2024.

The company cites its experience as 40 years in business, 20 years in heat pumps, more than 50,000 boilers installed, more than 30,000 solar panels installed, more than 60,000 customers, more than 3,000 cover plan customers and more than 150 energy experts.

Quotation and installation process

The process described by Heatforce begins with requesting a quote: the customer selects the service and completes a questionnaire to receive an online estimate. Next, a package is chosen, which includes installation in the quote, and the team confirms suitability for the home. Finally, the installation team arrives on the agreed date and handles the complete job.

Installation times and financing

According to published information, solar panel installation usually takes between one and four days, depending on the system size and property type. For single-family homes, the process can be completed in a couple of days, while larger or more complex systems, such as those for commercial premises, may take longer. A site survey is carried out before installation.

The company notes that homeowners in the UK replacing an old boiler with a heat pump may be eligible for a £7,500 government grant. It also states that solar panels can reduce electricity bills by up to 80% and that, through the Smart Export Guarantee (SEG), it is possible to earn extra income by exporting surplus electricity to the grid.

Company details

Heatforce (Wales) Limited is registered in England and Wales with company number 04261333. Its registered office is at Riverside Buildings, Nile Street, Pontypridd, CF37 1BW. The company acts as an appointed representative introducer for Shermin Finance Limited, an entity with reference number FRN 727594 and company number 1276121, with its registered office at Homeserve, Cable Drive, Walsall, WS2 7BN. Shermin Finance Limited operates as a credit broker and not as a lender.

Location and contact

Riverside Buildings, Nile Street, Pontypridd, CF37 1BW · Phone: 029 2076 3622