Complete ASAP (Assured Sale & Progression Ltd)

Outsourced sales progression for UK estate agents

Complete ASAP, operated by Assured Sale & Progression Ltd, presents itself as an outsourced sales progression and conveyancing administration service aimed at estate agents, mortgage brokers and financial advisers, auction houses, and also private buyers and sellers. The company states that its service speeds up transactions, reduces fall-through rates and improves communication between parties. Its head office is in Pontefract, Yorkshire, and it declares that it operates in England and Wales.

Four service lines: Complete, Instruct, Progress and Comply

The offering is organised into four main services:

• Complete ASAP: a fully managed, end-to-end service covering conveyancing and sales progression. It includes free sales progression on cases using its solicitor network and is presented as an income stream for the agency.
• Instruct ASAP: recommendation of solicitors handpicked by the company, with a 'no sale, no fee' guarantee on legal costs and a branded conveyancing quote tool.
• Progress ASAP: assignment of a dedicated sales progressor, 24/7 case tracking and flexibility for clients to use their own solicitor.
• Comply ASAP: anti-money laundering (AML) checks and Material Information buyer packs.

Performance data and comparison with the sector

The website cites a reduction in transaction times of up to eight weeks compared with the industry average. It also indicates an average fall-through rate of 9%, compared with the 30% it attributes to the industry average. The company states that its team of progressors comes from the estate agency sector and knows the house buying and selling process.

Solicitor network and guarantees

Complete ASAP maintains a network of selected solicitors who, according to its presentation, issue documentation within 24 hours of instruction and work in coordination with its progressors. The 'No Sale No Fee' guarantee is described as protection for the client against situations such as gazumping, client withdrawal or adverse survey reports.

Client profiles and complementary services

The company segments its offering by client type. For estate agents, it offers sales progression, AML checks, buyer information packs and solicitor recommendations. For mortgage brokers, it proposes solicitor recommendations, flexible referral fees and 'no sale, no fee' guarantees. For auction houses, it provides auction packs, free sales progression and access to solicitors. For private buyers and sellers, the service relies on a dedicated progressor who guides and updates the process. The company also mentions optional extras such as white label solutions and new build specialists.

History, team and charitable activity

The firm dates its activity in accelerating property transactions back to 2014. Its directors, Richard Megson, Tony Hill and Jamie Taylor, have according to the website more than 35 years of experience in the sector. Part of the progressor team works at the Pontefract head office and others work remotely. The company runs the 'Front Door Friday' campaign, with donations for every completed transaction, and at the time of registration it supported the charity Shelter.

Location and contact

The Garrison Suite, The Barracks Business Centre, Wakefield Road, Pontefract, WF8 4HH · Phone: 01977 797625 · Email: hello@completeasap.co.uk