Valued Opinions

Valued Opinions, paid online survey panel

Valued Opinions is an online market research panel that has been operating since 2004 and brings together more than 3 million members worldwide. The platform presents itself as a community where participants answer surveys, complete diary studies and test new products in their spare time. In return, they receive gift cards and vouchers redeemable with brands such as Amazon, John Lewis, M&S and Boots, among others.

How participation works

Registration is done through a form and subsequent account activation. Once signed up, members start receiving surveys directly in their email inbox. Activity is not limited to questionnaires: participants can also review advertising campaigns and test new products. The site states that each completed survey can earn up to £6, although the amount depends on each study.

Rewards and redemption

Members accumulate credit for each participation and put it towards the reward of their choice. The rewards catalogue includes gift cards and vouchers from brands such as Amazon.co.uk, John Lewis, M&S and Boots, available for immediate use. The company describes these rewards as suitable for the weekly shop, gifts or personal treats.

Survey topics

The studies cover a variety of subjects: from environmental issues and film releases to fashion trends and favourite foods. The stated aim is for large companies and organisations to gain an accurate understanding of consumer opinion in order to shape the products and services of the future.

Privacy and industry bodies

The platform states that the information shared by members remains anonymous and that its commitment to privacy and fair data use is independently certified. It also notes its membership of market research governing bodies, including the Marketing Research Association (MRA) and the Market Research Society (MRS).

Brand ownership

Valued Opinions is a trademark of Dynata Global UK Limited, formerly known as Research Now Limited.