Hortology

Hortology: indoor plants, pots and displays for professional spaces

Hortology is a British business specialising in the sale of indoor plants, artisan pots and fully assembled plant displays. The company presents itself as a supplier to interior designers, businesses and discerning households across the UK, with plant material selected by specialist growers from different countries. Its catalogue is organised into three main areas: indoor plants, pots and planters, and displays for working environments.

Indoor plant catalogue

The plant range includes categories such as large and tall plants, easy-care, air-purifying, shade-tolerant and HydroCare plants. Among the varieties listed on the site are Aglaonema (Chinese Evergreens), Alocasia (elephant ear), Aloe Vera, Anthurium (flamingo flower), Asparagus and Asplenium ferns (bird's nest fern), as well as bay laurel (Laurus nobilis). Artificial plants are also sold.

Pots and planters

The pots and planters section covers large pots, outdoor planters, neutral-style pots, ceramic and cement and stone pots, metal, solid colour and natural pots. The selection is also organised by styles, such as Art Deco, and by colours, with groups of indoor pots in black, grey, blue and green, as well as round and spherical pots. The company offers a pot and planter size guide.

Displays for businesses and working environments

Hortology designs and supplies fully assembled plant displays for workspaces, under the concept of biophilic design. The company presents the value of plants not only for their presence, but for interaction with them, and offers maintenance checklists for teams who want to take care of office plants themselves. It also publishes content on the total cost of ownership of plant displays and on how businesses can reduce costs and increase employee engagement. The site includes the option to design a bespoke display.

Informative content and guides

The website brings together guides on plant care, such as repotting, biophilic design for healthier spaces and a guide to Ficus indoor plants. It also offers instructions on how to plant houseplants and a rewards programme called Horty Rewards, with points, referrals and redemption.

Customers and reviews

The site includes testimonials from private and professional customers. A customer from Newquay highlights the service received and the damage-free packaging; another from Glasgow mentions the health of the plants and the originality of the pots; a customer from Stockport values the HydroCare plants; and a customer from Surrey highlights the quality of the product and the delivery process, with the intention of equipping a new office.