Grass Direct

Grass Direct, British artificial grass supplier with online sales and a network of stores

Grass Direct is a British company dedicated to the sale of artificial grass, established in 2012 and operated by Connection Flooring Ltd., a company registered in England and Wales. The company presents itself as the largest artificial grass supplier in the UK and combines online sales with a network of stores across the country, as well as a measuring and installation service.

Its catalogue is organised by price and performance ranges, from budget options to luxury products, and includes pet-friendly references, five-metre-wide formats for large gardens and thicknesses ranging from 6 to 50 mm. The company states that it buys directly from manufacturers and in large volumes, which according to its own presentation allows it to offer lower prices than competitors.

Ranges and products available

The offer is structured into several price levels per square metre, which the site details:

• Premier Grass, between £7.99 and £12 per m².
• Elite Grass, between £13.99 and £19.99 per m².
• Luxury Grass, between £20 and £25 per m².

Alongside the grass, the catalogue includes outdoor tiles, green wall panels and accessories, as well as remnant rolls on offer. Among the best-selling references are Barcelona and Oasis, and the company highlights a specific line of pet-friendly grass.

Free samples and delivery

Grass Direct offers a free sample service that allows you to request up to six pieces to check the feel and quality of the product before buying. Delivery is announced within 48 hours for samples and with the option to choose the delivery day for orders, with shipping throughout the country. The company also has a trade account programme for industry professionals.

Installation and finance

In addition to selling materials, the company offers a measuring and installation service, and publishes fitting and maintenance guides for those who choose to install it themselves. For payment, it offers the possibility of financing the purchase with no deposit, with a representative example of £750 over 48 months and an annual rate of 15.9%. Financing is marketed through external entities, and Connection Flooring Ltd. acts as an authorised intermediary regulated by the UK Financial Conduct Authority.

Quality control and storage capacity

According to its description, the company selects each roll through its own purchasing team and subjects the product to several quality controls during the manufacturing process. Its warehouses store more than 10,000 m² of artificial grass, which supports its ability to buy in large quantities. The material is presented as weather-resistant and UV-protected to prevent fading.

Customer service and team hours

The company distinguishes between general customer service, the service team and the delivery team, with different hours for each. Customer service is open Monday to Thursday from 9:00 to 18:00, Fridays from 9:00 to 17:00 and weekends from 10:00 to 16:00. The service and delivery teams are available Monday to Friday, closed on Saturdays and Sundays, and on Mondays they finish at 14:00.