Bauer Media

Bauer Media: radio, magazines and advertising in the United Kingdom

Bauer Media is the UK division of Bauer Media Group, a family-owned media group that presents itself as one of the largest private groups in the sector. The company operates in 13 countries and three continents, and its activity combines radio, advertising, magazines and outdoor advertising. In the United Kingdom, the company states it reaches 27 million adults and has 23.5 million weekly listeners across its stations and those of its partners.

Radio and audio

The company operates commercial radio stations and digital audio networks. According to the data it publishes, it accumulates more than 200 million weekly listening hours across its stations and has the top two digital commercial radio networks. Greatest Hits Radio, one of its brands, records 57 million weekly listening hours. 81% of Bauer's listening takes place on digital devices. The company also produces hourly local and national news bulletins for its stations, with an estimated audience of 20 million people per week.

Magazines and publishing

In the publishing segment, one in three magazines sold in the United Kingdom belongs to Bauer, with an annual circulation of 111 million copies. The company sells subscriptions and single issues, both in print and digital formats, through Greatmagazines, a platform launched in 2003 that covers more than 80 magazines from its catalogue.

Advertising and creative solutions

Bauer Media offers advertising services ranging from creative partnerships to targeted data solutions. The company presents case studies of collaborations with brands such as Very and Wickes, the latter a twelve-year partnership. The company also has a research and insight area, media packs and partner stations.

Structure and international presence

Bauer Media Group is a fifth-generation family business owned by Yvonne Bauer and Heinz Bauer. The UK structure includes Bauer Consumer Media, Bauer Radio Ltd and H Bauer Publishing, with registered offices in Peterborough and London. The company maintains an international presence through Bauer Media Group International.

Initiatives and programmes

The company runs programmes such as Bauer Academy, Cash for Kids, Creative Sector Hub and Mental Health & Wellbeing, as well as publishing reports on sustainability, gender pay equality and its cultural impact. It also has a corporate video channel, Bauer Video Hub.

Headquarters and locations

Peterborough office: Media House, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6EA

London office: The Lantern, 75 Hampstead Road, London, NW1 2PL