Team Waggles

Team Waggles, dog shop and services in the United Kingdom

Team Waggles is a British family business that has been operating since 2019 and brings together several activities around dog care and wellbeing. It is made up of Russ, Suzi, Jess and Jako, and its offering combines dog walking and cat home visit services with a specialised online shop and a community of pet owners.

Dog walking and cat care

The dog walking service operates with a waiting list, which indicates sustained demand, and bookings for occasional cat visits are made well in advance. Russ brings knowledge of dog behaviour and training, with the ability to interpret dogs' body language and adapt to different breeds, temperaments and needs. Suzi handles the affectionate care and emotional wellbeing of the animals, while Jess stands out for her ability to connect with dogs and recognise their emotions, as well as being responsible for producing videos for social media. Jako, who joined as a puppy, acts as an ambassador for his breed within the team.

Online shop: natural treats, toys and accessories

The Waggles Shop specialises in natural dog treats, eco-friendly toys and essential accessories. The selection of natural treats is presented as a healthy alternative to conventional snacks. The Pic N Mix section allows you to choose individual treats, an option designed for dogs on single-protein diets, with dietary restrictions or specific preferences, whether beef, poultry or limited ingredients for sensitive stomachs. The eco-friendly toys also aim to ensure that pets play with sustainable products.

Community, club and directory of dog businesses

The Waggle Club is a Facebook group conceived as a space for pet owners to share experiences and access resources such as the dog business directory, the discount brochure and the free Birthday Club. The company also organises monthly competitions and maintains a free digital magazine, Waggles Monthly. The Dog Directory brings together various dog businesses under one platform, and there is a business membership with three levels of support for entrepreneurs, driven by Suzi based on her 30 years of experience as a business owner.

Initiatives and scheduled activities

Among the proposals featured on the website are the Christmas Shoebox Appeal, the Summer Dog Show 2026, a waiting list for the 2026 Christmas advent calendar, the Leader of the Pack Challenge, a dog blog and a memorial page. The company also offers a gift card and a loyalty programme.

Business profile

This is a family business that states it bases its activity on ethics, loyalty and customer service, and that has expanded its offering from dog walking to online retail and the creation of a community around dogs.