Sims Tropical Fish

Sims Tropical Fish, ornamental fish specialist with home delivery

Sims Tropical Fish is a UK family-run shop dedicated to the sale of tropical, marine and coldwater fish, both in its physical store and through its website. The company presents itself as a member of OATA (Ornamental Aquatic Trade Association) and operates as a live animal courier with DX, which allows it to ship specimens nationwide.

Its online catalogue is organised into categories covering tropical fish, bettas, coldwater fish, marine, fancy goldfish, temperate fish, brackish, shrimp, axolotls, turtles and tortoises. In addition to animals, the shop sells dry goods, Sims-brand aquariums, aquatic plants, aquascaping items and pond fish food.

Services and guarantees

The company offers a seven-day guarantee on live animals and an insured delivery option. According to data on its website, it has completed over one million live animal deliveries. It also has an aquarium services offering, which includes the option to book site visits.

Customer rating

The shop shows an average rating of 4.7 stars based on 485 reviews, although the meta description states a score of 4.7 from 458 reviews. Comments highlight the variety of species available, the health of the fish on arrival, the packaging and the customer service. Several customers mention team members by name, such as Lorcan, Sami, Jimmy and Martin, for their knowledge and willingness to help.

Shipping and logistics

Sims Tropical Fish delivers live animals to your door in the UK. Customers can select the delivery date during checkout and receive live tracking with a time slot on the day of dispatch. The company also calls after the order arrives to check that everything has gone as planned.

Featured species and products

The catalogue includes a wide variety of freshwater and saltwater fish, such as tetras, apistogrammas, albino kribensis, zebrina pike cichlids, bettas, Asian arowanas, catfish and bichirs, among others. In addition to fish, the shop offers shrimp, axolotls, turtles, aquatic plants and aquarium equipment.

Location and contact

Phone: 07801323641 · Email: retail@simstropicalfish.co.uk