Natural Instinct

Natural Instinct BARF raw food for dogs and cats

Natural Instinct is a UK company dedicated to manufacturing and selling raw food for dogs and cats following the BARF model (Biologically Appropriate Raw Food). Its catalogue is organised by life stage —puppy, adult and senior for dogs; kitten and adult for cats—, by ingredients and by product ranges.

Ingredients and preparation

The company states that its recipes are 100% natural, with no grains or fillers, and that it uses human-grade meats, ethically sourced fish and fresh fruits and vegetables. It does not use artificial additives, colourings, preservatives or fillers. Among the ingredients it mentions are seaweed, Scottish salmon oil and spinach as nutritional supplements. The company warns that, because it works with natural raw materials, colour and texture may vary between batches.

Product catalogue

The range includes raw food for dogs and cats with different proteins: beef, chicken, lamb, duck, turkey, fish and tripe, as well as rabbit for cats. Specific ranges are sold, such as the Simply line, the puppy range, the Working Dog line and transition-to-raw packs. It also offers treats and supplements, both ambient and frozen, frozen bones and bone broths. Some examples from the catalogue are Natural Chicken, Natural Tripe & Turkey, Natural Chicken & Lamb, Working Dog Chicken & Salmon, Simply Green Tripe, Sprats, beef and chicken bone broths, and antler chews.

Transition to raw feeding

The company recommends a gradual transition over 7 to 10 days to move from a high-carbohydrate processed diet to a low-carbohydrate, high-protein raw diet. The method consists of replacing spoonfuls of the previous food with raw food, gradually increasing the amount. If loose stools appear, it suggests reducing the raw portion for three days before resuming it. For animals with digestive issues or a history of diarrhoea or constipation, it mentions the possibility of adding digestive enzymes and probiotics during the first month, and cites its Zoolac Propaste product.

Benefits it attributes to its food

Natural Instinct collects testimonials from customers who report improvements in their pets' skin, coat, teeth, digestion, joints, breath and behaviour after switching to its food. The company lists among the expected benefits healthy skin, more energy, a shiny coat, fresher breath, dense muscle structure, reduced and easier-to-clean stools, a more resilient immune system and strong bones, teeth and joints.

Portion and cost calculator

The website includes a calculator that estimates the daily amount of food in grams according to the animal's weight and life stage, as well as the approximate cost. The company itself warns that this is a guideline only, since factors such as lifestyle, appetite and temperament influence weight, and that the calculation is based on the 1 kg Natural Chicken product with August 2025 prices.

Sales, distribution and customer service

The products are sold through the online shop and a network of distributors. The company offers free delivery on orders over 10 kg, according to the notice on its website. It has a breeders club and a breeder finder, as well as a rewards and referral programme. It also publishes content on recipes, ingredients, health benefits and transition to raw feeding, and maintains a section for vets. Customer service is available Monday to Friday, 8:30am to 5pm GMT, and can be contacted by phone or email. The company states that it supports charities and sponsorships.