Complete Aquatics

Complete Aquatics, the UK's online aquatic superstore

Complete Aquatics is a British online store dedicated to aquatics, aquatic animals and terrariums. Its catalogue is organised into five main areas: freshwater, marine, ponds, reptiles and aquascaping. The company presents itself as a superstore in the sector and states that it has achieved five stars on Trustpilot, as well as offering free UK delivery.

Freshwater aquariums and aquascaping

The freshwater section brings together aquariums and cabinets, with kits up to 120 litres and models from manufacturers such as Aquael, Aquatlantis, Aquatopia, Clearseal, Aqua One, Biorb/Reef One, Ciano, D-D Aquascaper, Eheim, Fluval, Interpet, Juwel, Marina and Oase, as well as tank spares. The aquascaping section includes specific tanks, plant lighting, hardscape (rocks and wood), substrates and plant nutrition, live plants and CO2 equipment.

Food and feeding systems for coldwater and tropical fish are also sold, along with holiday food and feeding accessories, together with a specific line of Biorb products covering decoration, equipment, tanks and stands, filter and cleaning kits and Biorb Air terrariums.

Treatments, water testing and technical equipment

The store offers aquarium additives and treatments, including dechlorinators, plant nutrition, algae treatments, bacterial treatments and products to regulate pH and hardness (buffers). It also has water test kits and the Seneye monitoring system.

Equipment and accessories include air pumps and their spares, aquarium cameras, chillers and cooling fans, heaters, hosing, nets, breeding equipment, cleaning equipment, sealants, UV lamps, thermometers and mesh covers. Lighting covers LED, Juwel spares, accessories and tubes and controllers. Decoration includes artificial corals and plants, backgrounds, bogwood, gravel and sand, ornaments and rocks. The filtration and media section includes external and internal filters, filter media and spares, and the pumps section covers circulation pumps, sump pumps, spare pumps, top-up pumps and water change pumps.

Marine fishkeeping and reef systems

The marine area covers marine aquariums, with nano models and options from Aqua One, D-D Aqua-Pro Reef, D-D Reef-Pro, Eheim, Red Sea, Fluval, Maxspect, Neptunian, Nyos and TMC REEF Habitat. Marine additives and treatments are grouped into foundation elements (calcium, KH, magnesium and pH), trace elements, nutrient control (PO4 and NO3), coral nutrition and food, treatments and starter bacteria.

Marine equipment includes cameras, UV lamps and tubes, chillers and cooling fans, coral fragging equipment, dosing, filter rollers, heat packs, reverse osmosis, heaters and tank and sump installation with sumps, filter socks, covers, random flow generators and pipework and fittings. Marine salts from brands such as Aquaforest, Aquarium Systems, D-D H2Ocean, Red Sea, Tropic Marin, ATM Hot Salt, Fritz and TMC are sold, as well as LED, T5 and T8 lighting with their accessories and controllers, universal and sump filter media, circulation, return, top-up and water change pumps, and water testing with hydrometers, refractometers, liquid test kits and the Seneye system.

The controllers and monitoring section includes controllers, modules, probes and cables, control equipment and Red Sea ReefControl. Marine aquascaping covers artificial corals, natural reef rock, epoxy and adhesives, marine substrates and fish and coral foods with feeding tools. Protein skimmers and reactors are also offered, with their spares and accessories.

Ponds and terrariums

For ponds, the catalogue includes accessories and equipment, fittings, hosing, lighting, nets, covers, weatherproof connection boxes and connectors, heaters and thermometers, decorative items, dechlorinators and vacuums. Dip, electronic and liquid water tests are added, along with additives and treatments, planting with baskets and substrate, pond liners and wooden ponds, foods and feeders (flakes, koi-specific, pellets, sticks, winter wheat, holiday and sturgeon) and filtration with UV, including filter and pump kits, media, filters, UV units and lamps. Pond pumps cover air pumps, water pumps, fountain and ornament pumps and spares, as well as decorative fountains.

The reptile section comprises decoration (artificial plants, natural branches, hides, turtle banks, rocks, waterfalls and cork bark), accessories (thermometers and hygrometers, water and feeding accessories, heat mats, water filters and heaters, cleaning and handling equipment and thermostats), terrariums and vivariums from Vivexotic, ProRep, plastic and Habistat, reptile packages and turtle terrariums, lighting with UVB lamps, heat lamps, controllers and brackets, canopies, LED and accessories, as well as foods, substrates and water care.

Brands, shopping services and customer care

The store distributes a wide range of brands in the sector, including Abyzz, AI Aqua Illumination, API, Aquavitro, Aquael, Aquaforest, AquaGro, Aqua Medic, Aqua One, AquaRay, Aquarian, Aquarium Systems, Aquatlantis, AquaTopia, Arcadia, ATI, ATM, Betta, Biorb, Blagdon, Brightwell Aquatics, Bubble Magus, Cade, Charles Austen, CaribSea, Ciano, Clearseal, Cloverleaf, D-D and Deltec, Dennerle, Dymax, Easy-Life, Easy Reefs, Ecotech Marine, Eheim, Elite, Esha, Evolution Aqua, Exo Terra, Fluval, Fritz, Gamma, Giesemann, Habistat, Hailea, Hikari, Interpet, Jecod, Juwel, Kent Marine, Kessil, King British, Kockney Koi, Kusuri, Laguna, Marina, MarinePure, Maxspect, Monkfield Nutrition, Newa, Neptune Apex, Neptunian, Nishikoi, Nyos, NT Labs, Oase, Ocean Nutrition, ONF, Pangea, ProRep, Red Sea, Real Reef Rock, Reeflowers, Reef Octopus, Reef Zlements, Resun, Salifert, Seachem, Seneye, Sera, Sicce, Simply Pond, SKIMZ, Smarter Reefs, Teco, Tetra, TMC, Trade Mark Aquatics, Tropica, Tropic Marin, Tunze, Twinstar, Unipac, V2 Vecton, Vitalis, Vivexotic and Waterlife.

Among the purchase conditions indicated on the website are free next-day UK delivery for orders over £50, a loyalty points programme and a 60-day returns guarantee. The site also shows new arrivals, clearance and special offers sections, and at the time of analysis it was advertising Black Friday and Christmas promotions, with discounts of up to 10% on most products, as well as a launch campaign for its new website that required existing customers to reset their password.