AniForte UK

AniForte UK: natural supplements for dogs and cats

AniForte UK is the British subsidiary of a brand of natural pet products that presents itself as developed by specialists. Its catalogue focuses on dietary supplements and care products for dogs and cats, with a specific line for raw or fresh feeding (BARF) and a professional range called AniForte Professional. The company claims to have more than 250,000 satisfied customers.

Supplements for dogs

The canine section organises products by need: digestion, joints, general health, coat and skin, dietary supplements, calm and relaxation, parasites, puppy care, teeth, ears, eyes and grooming. Among the bestsellers are Canine Complete (formerly BARF Complete), a complete supplement for raw feeding; green lipped mussel powder for joint support; salmon oil with natural omega-3 from Norwegian fjords; fruit and vegetable flakes with herbs for raw or fresh feeding; and dental powder to improve oral hygiene.

Supplements and care for cats

The feline catalogue replicates the structure by area: digestion, joints, coat and skin, general health, parasites, dental care, eyes, ears, fleas and ear mites. It also includes wet food and snacks. A notable example is Relax + Restore Cats, from the professional range, presented as a natural daily calmer for anxious cats.

Food and snacks

In addition to supplements, the store sells wet food, semi-moist food and functional snacks for dogs and cats. The BARF range is complemented by specific products for those who prepare raw or fresh diets at home.

Other species and professional range

The site includes categories for horses and for chickens and poultry, with food and accessories. The AniForte Professional line groups products with specific formulations, such as the feline calmer mentioned above.

Purchase, shipping and subscription

The store offers free shipping on orders over £49 and a discounted subscription service: 30% off the first two orders and 20% off for life, with deliveries every two, four, six or eight weeks, and the option to pause, adjust or cancel at any time. Shipping within the UK costs £4.99; for other countries, costs are shown during the checkout process. Prices are in pounds sterling and include VAT. The website accepts American Express, Apple Pay, Diners Club, Discover, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa.

Veterinary endorsement and content

The site includes a testimonial from veterinarian Philipp Schledorn, a specialist in small animal surgery, who states that he supports AniForte's natural approach and trusts its products to promote pet health and well-being. The company maintains a blog with articles on joint support for ageing dogs, comparisons between algae oil and salmon oil as a vegan omega-3 alternative for animals with fish allergies, and guides on its immunity products and on the BARF range.

Sale through distributors

The company has a programme to become a retailer and a tool to find stockists, as well as a loyalty points system called Paw Points.