Wolfworthy

Wolfworthy, dry food as an alternative to raw feeding

Wolfworthy is a British dog food brand that sells dry food presented as an alternative to a raw diet. Its proposition targets owners looking for the benefits attributed to raw feeding without the handling or logistics involved, and dogs with digestive issues or fussy palates. The company states it has more than 14,000 customers in the UK and shows an average rating of 4.9 out of 5 on its website based on 6,200 verified reviews.

Ranges and composition

The catalogue is organised into three main recipes, available in 60 g sample formats, 1.5 kg bags and 7.5 kg bags:

• Wolfworthy Original: combines chicken, turkey, trout, salmon and beef.
• Wolfworthy Oily Fish: made with salmon, herring, trout and haddock.
• Wolfworthy Countryside: with duck, pork, turkey and beef.

The website also offers a 100% natural rabbit treat product. The company states that the food is formulated with natural ingredients and aimed at satisfying selective dogs and soothing sensitive stomachs.

Personalised feeding guide

Each recipe includes an interactive feeding guide that calculates the recommended daily amount and cost per day based on the animal's life stage (puppy, adult or senior from 7 years), current weight and, for puppies, expected adult weight. The tool supports weights between 3 and 50 kg and recommends starting at the lower end of the daily range, adjusting the ration upwards for working dogs or those with high physical activity.

Subscription and purchase formats

The shop offers a 10% discount on repeat orders via subscription. The customer chooses the bag size (1.5 kg or 7.5 kg) and delivery frequency, which can be set at weekly intervals — from 1 to 16 weeks — or monthly. The company notes that the four-week option is the most common and that the initial selection can be changed later. To obtain free shipping, the website states that the food and treat frequencies must match, and warns of additional charges when more than eight treat packs are exceeded per 1.5 kg or 7.5 kg pack.

Sample and recognition

Wolfworthy sells a 60 g sample for £1.99, designed for customers to try the product before committing to a larger format. The website notes that the brand has been rated as one of the best British dry dog foods by the site AllAboutDogFood.co.uk.