Nature's Menu

Natural food for dogs and cats with over four decades of experience

Nature's Menu is a British pet food brand that presents itself as a leading nutritionist since its origin and places raw food at the centre of its offering. The company states it has over 45 years of experience and more than 40 years making raw food for dogs, and declares that its recipes are developed alongside vets and nutritionists. Its catalogue is aimed at both dogs and cats and is organised by format to adapt to different households and routines.

Formats available for dogs

The dog range is divided into five product families:

• Raw food: the company describes it as the most natural diet and attributes effects on coat, digestion and wellbeing throughout the animal's life.
• Dry food: kibble enriched with pieces of freeze-dried raw food to boost its nutritional contribution.
• Wet food: easy-to-store cans and pouches, with high meat content and a variety of flavours.
• Freeze-dried food: presented as a practical option that preserves nutrients and flavour.
• Treats: meaty chunks and superfood bars, suitable for both raw and dry diets.

The site allows filtering the dog catalogue by life stage (puppy and adult), by need (allergies, sensitive stomach, dental health, fussy eaters, weight management and grain-free) and by product type. It also includes sections for new arrivals, bundles and best sellers.

Cat range and personalised nutrition plan

For cats, the company sells meals made with real meat and no artificial colours or preservatives, with specific fish and poultry references, as well as cans, pouches and treats. The brand also offers a personalised nutrition plan: the customer answers a questionnaire and receives a proposal tailored to their pet, with the option to subscribe and get a 10% discount on every order. The service includes home delivery.

Ingredients and nutritional approach

Nature's Menu insists on the use of recognisable ingredients and the absence of fillers, sugars and artificial flavourings. Among the components it details are beef as a source of quality protein, salmon for its omega-3 content, sweet potato as fibre, and fruits and vegetables such as blackberries, nectarines, pears, apples, spinach and cranberries, along with mint, green tea and yucca. It attributes a specific function to each one: muscle support, skin and coat, digestion, immunity or energy metabolism. The company positions itself among the few brands offering minimally processed dog food.

Manufacturing, safety and raw feeding advice

The firm states that it makes its raw food in DEFRA-approved facilities and following FEDIAF guidelines, and gives its origin as Norfolk. It devotes a significant part of its website to raw feeding: beginner's guide, transitioning dogs and cats, benefits by body areas, videos with a veterinary nurse and answers on raw safety, veterinary advice or comparison with kibble. In that material it recommends extreme hygiene when handling raw meat and following feeding guidelines to reduce risks.

Customer profile and breeder programme

The site is aimed at dog and cat owners in the United Kingdom interested in natural feeding, and includes a club for breeders. The company communicates its proposition with the backing of customer reviews and a promise of safe, honest and beneficial product for the dog.