SwiftReg

SwiftReg, authorised DVLA personalised number plate dealer

SwiftReg operates in the UK as a reseller recognised by the DVLA (Driver and Vehicle Licensing Agency) and focuses on buying and selling personalised, private and cherished number plates. According to the company itself, its catalogue contains over 60 million available registrations, with prices starting from £99 in some cases and from £175 in other sections of the homepage.

The company presents itself as a registered number plate supplier (RNPS), a status that allows it to issue both personalised registrations and plates compliant for MOT and legal road use.

Types of number plates in the catalogue

The offer is organised into several families of registrations, allowing buyers to filter by age or plate format:

• DVLA private and personalised number plates.
• Dateless number plates, with no year indicator.
• Prefix and suffix number plates.
• Cherished number plates and name number plates.

The site also includes a registration year guide and a section on number plate rules, aimed at those who need to check the validity of a registration.

Search tool and personalisation tools

SwiftReg provides users with a number plate search with filters by initial letter, number and letter combination, as well as a specific search for registrations under £200. The "Plate Builder" tool allows you to enter initials, a name, car model or any other term and preview the result on a vehicle before buying. There is also a section of private number plate ideas for those seeking inspiration.

Transfer, finance and additional services

The service includes full management of the legal transfer process with the DVLA, including MOT and road tax checks, which the company describes as part of its transfer management service. The company states that it processes fast transfers ("Fast Track") and offers after-sales support.

Payments are made with major credit and debit cards, and the site mentions the possibility of financing the purchase through Klarna. Additional services include number plate printing, 4D number plates and gift cards.

Selling number plates for private individuals

SwiftReg also acts as an intermediary for owners who want to sell their number plate. The company claims a monthly audience of over one million buyers and a no-fee selling model, and states that it has handled thousands of transactions, from listing the registration on the platform to processing the legal transfer documentation.

Prices of featured catalogue items

The selection of featured registrations shown on the site included references such as K4 FAY for £1,699, SYD 228 for £3,499, D23 AVY for £1,999, TA16 NYA for £2,999 or KT 13 for £14,999, among others. These are prices from the catalogue consulted and are subject to variation depending on the availability of each number plate.