Auroma

Auroma: perfumes inspired by designer fragrances

Auroma is an online store with a British domain that sells its own fragrances formulated as alternatives to well-known designer perfumes. The company presents itself as a lower-priced option compared to the originals, while maintaining, according to its own description, the same fragrance oil concentration as the reference perfumes.

Eau de Parfum concentration as the central argument

The company insists that all its fragrances are Eau de Parfum, with an oil concentration of 15-20%, the same level it attributes to brands such as Chanel, Prada and YSL. In its explanation of concentrations, it compares this format with Eau de Cologne (1-3% oil, 1-2 hours typical wear) and Eau de Toilette (5-15%, 3-5 hours), placing its products in a 6-10 hour wear range. According to the website, it does not resort to lighter concentrations to cut costs.

Catalogue of inspired fragrances

The catalogue is organised into collections for men, women, unisex and bundles. Each fragrance is presented with its own name and the reference of the perfume that inspired it. Among the new arrivals announced are Eclipse Shimmer Lux 52 (inspired by Eden Sparkling Lychee 39), Binary Orbit Rouge 28 (Black Opium Over Red), Do Shimmer 49 (Do Son), F*cking Fusion 66 (F*cking Fabulous), Flare 60 (Fame), Draconis 40 (Decadence), Halo 80 (Hero Parfum), Comet Kiss Jade 30 (Cosmic Kylie Jenner), Antares 10 (Angel), Be Dawn 24 (Be Delicious), Juno Gravity Divine 74 (JPG Divine), Corona De Nuit 34 (Club de Nuit Intense Man), FlareBurst 60 (Flowerbomb), Mist Glow 36 (Mojave Ghost), Vela 20 (Valaya), Onyx Star Mist 43 (Oud Satin Mood), Sirius Edge 95 (Sauvage Elixir), Dione 40 (Delina), Ignition 90 (Imagination) and Astral Shore 19 (Angels Share).

The selection also includes references such as Boreal Touch For Men (Burberry Touch For Men), Meteor Boreal Legend (Mont Blanc Legend), Voyager Born In Orbit (Valentino Born In Roma), Parallaxme (Prada Paradigme), Astra Di Galaxy (Acqua Di Gio), Icarus Mist For Her (Issey Miyake For Her), Meteor Jacob's Pinnacle (Marc Jacobs Perfect), Moonlit Boreal Legend (Carolina Herrera Bad Boy), Galactic Flora Glowing Orchid (Gucci Flora Gorgeous Orchid), Galactic Rise (Gucci Rush), Celestial Choice (Chanel Chance), Galactic Bloom (Gucci Bamboo) and Your Stellar Self 59 (YSL MYSLF).

Formats and bundles

In addition to individual 100 ml bottles, the store offers multi-unit bundles: 3x100 ml, 5x100 ml, 8x100 ml, 10x100 ml and 16x100 ml, as well as gift boxes of 3 and 8 bottles. The catalogue shows promotional prices in pounds sterling, with discounts compared to the indicated regular price. The website announces a payday promotion that reduces the 8x100 ml bundle to £49.99 while stocks last.

Shipping, guarantee and reviews

The company states same-day dispatch and a 90-day money-back guarantee. At the time of scanning, the website showed a score of 4.4 out of 5 on Trustpilot with more than 1000 verified reviews, and claimed that 83% of them were 5-star. The featured testimonials refer to the longevity of the fragrances, their similarity to the originals and the savings compared to designer perfumes.

Presence and reach

The site allows you to select country or region and currency, with options for several European countries and the United Kingdom, and offers the interface in several languages. The company operates exclusively through its online store.