Abstract Aromas

Abstract Aromas, online inspired perfumery from the United Kingdom

Abstract Aromas is a British fragrance brand that sells its products through an online store. Its approach is based on reinterpreting scents of well-known luxury perfumes and offering them at more accessible prices, with formulas based on high-concentration oils. The company presents itself as an alternative to conventional imitations, emphasising the longevity and complexity of its compositions.

Fragrance catalogue and collections

The catalogue is organised into perfumes for men, for women and unisex, as well as its own line called Lauren Simon Collection. The store also includes discovery sets, gift sets and discounted bundles for combined purchases.

Among the featured references are the following, presented as inspired by well-known fragrances:

• A3, inspired by Stronger With You Intensely.
• MK1, inspired by Baccarat Rouge 540.
• TF7, inspired by Neroli Portofino.
• V1, inspired by Ombre Nomade.
• JM1, inspired by Myrrh & Tonka.
• V2, inspired by Afternoon Swim.

The formats available in these references are 50 ml and 100 ml. The store also shows two discovery sets, Abstract Discovery Set - For Her and Abstract Discovery Set - For Him, designed for those looking to identify their personal scent.

Ingredients and longevity

The brand states that it uses quality, ethically sourced ingredients, with blends formulated to provide richness, depth and remarkable longevity. According to its presentation, the fragrances use high concentrations of premium oils and are designed to evolve on the skin and maintain their complexity for hours, with performance superior to that of typical imitations on the market.

Presentation and product philosophy

Abstract Aromas describes a rustic and abstract design aesthetic, with packaging conceived to be evocative and distinctive, so that each bottle is perceived as a carefully crafted piece. The company maintains that not all its competitors compete only on reducing costs and that its goal is to offer a complete sensory experience, also in the realm of gifting.

Production methods and stated values

The company indicates that all its fragrances are made without animal testing and that it maintains ethical practices from formulation to the final product. It also states that its perfumes are British-made and oil-based.

Purchasing, shipping and loyalty programme

The store offers free shipping on orders over £40 and, according to the website's promotional message, free next-day delivery on those orders. It provides delivery and returns information, gift cards and a programme of exclusive offers for customers. Subscribing to the mailing list gives early access to new scents and offers, plus 15% off the first order.

The site shows customer ratings and an average rating of 4.9, with hundreds of five-star reviews according to the brand itself. Among the testimonials collected are customers from Manchester, Suffolk and London in the United Kingdom, and from Dubai in the United Arab Emirates.