Pero Pet Foods

Natural dog food made in Wales

Pero (Foods) Ltd is a family-owned company established in 1985 that produces natural pet food from Wales. Its catalogue revolves around dog recipes made with carefully selected whole ingredients and free from artificial colours, flavours and preservatives, according to the brand's own presentation. The company combines the sale of its dog range with a cat line under the Truline name.

Over twenty-five recipes refined over four decades

The company states that it has more than 25 recipes perfected over four decades. The catalogue is organised into several product families:

• Core Range: recipes from the main range, including High Meat (chicken and rice, lamb and rice, SBT chicken, pork with sweet potato and apple, turkey with sweet potato and cranberry), Super Sensitive (ocean fish and tapioca), Low Calorie (salmon and brown rice), Fussy Eater (Gold with pasta) and Super Start Premium Puppy (chicken and rice).
• Cold Pressed: cold-pressed foods such as Beef & Sweet Potato, 80/20 Beef and Salmon & Sweet Potato.
• Truline: meat and fish varieties, plus a specific line for cats.
• Puppy Food and Working Dog: formulas for puppies and working dogs, with references such as Lamb & Rice Performance and Sporting and Active Beef.
• All Natural Treats: natural snacks within the brand's offering.

The site also groups products by needs and life stages: adult dog food, senior, junior, small breed, gluten-free, grain-free, hypoallergenic, high meat content, kibble and specialised working dog food.

Try before you buy and subscription

All recipes are available in trial packs: each pack includes 2 kg of the chosen recipe, a free bag of natural treats and £10 off the next order, according to the site's information. The brand also offers the Clwb Pero programme, a subscription with discounts on every order and scheduled delivery, which the company presents with savings of up to 15%. Delivery is free from £40.

Direct sales and informative content

Commercial activity is channelled through its online store, with sections dedicated to products, ingredients and the company's history. The website includes an articles section on dog nutrition, with texts on portions according to weight, age and activity level, and on the benefits and nature of cold-pressed food. The company also maintains a loyalty points system that rewards purchases and grants 150 points for signing up.

Location and contact

Unit 4, Penygroes Industrial Estate, Gwynedd, Wales, LL54 6DB · Phone: 01690 710457 · Email: info@pero-petfood.co.uk · Opening hours: Sunday: closed; Monday to Friday: 9:00-17:00; Saturday: 10:00-13:00