EatYourPhoto

EatYourPhoto: personalised cakes and treats with edible photos

EatYourPhoto is a British online shop specialising in personalised baked goods with edible images. The company presents itself as the UK's leading provider of edible photos and photo confectionery, an activity it calls "photofectionery". Its catalogue includes cakes, cupcakes, brownies, chocolates and edible sheets, all of which can be personalised with photographs, logos or messages.

Personalised bakery products

The main range includes several cake and treat formats:

• Edible photos: high-quality icing sheets that can be printed with any image or logo, from postage stamp size up to A3, with pre-cut shapes and sizes ready to apply to cakes or cupcakes. The company offers free personalisation, design and cutting, and allows you to add a personalised message.
• Photo Cakes: cakes with a photo on white icing, with a choice of ribbon colour and five flavours.
• Canvas Cakes: cakes where the image wraps completely around the cake.
• Gift Cakes: smaller cakes for any occasion, customisable with printed packaging.
• Cupcakes: personalised cupcakes printed with an image or logo.
• Brownies: boxes of nine individual treats or one large piece.
• Chocolates: Belgian chocolate with the image blended into the surface, also available in formats such as chocolate lollipops, picture frames, deep chocolate and chocolate pop-up.

The catalogue features creations such as Pastel Rainbow Canvas Cake, Butterfly Canvas Cake, Glitter Ball Canvas Cake and Baby Shower Edible Photo Boy, with prices at the time of analysis ranging from £5.50 to £32.50.

Flavours and dietary options

The cakes are baked and decorated in five flavours: chocolate, vanilla, lemon, carrot and toffee. The company states that vegan options are also available.

Artisanal baking and family tradition

EatYourPhoto is part of Beach's Bakery, a traditional bakery established in 1920 in Derbyshire. The company traces its origins to William, a master baker who returned from the First World War and opened the family business. The recipes and methods have been passed down through four generations. All cakes are made in that traditional bakery in the heart of Derbyshire with fresh ingredients and baked to order.

The company combined baking tradition with edible printing technology and, in 2003, launched the online shop EatYourPhoto.co.uk. Since then it has sold edible photos to both businesses and home bakers.

Made-to-order and delivery

Products are made to order and dispatched the same working day if ordered before 2pm for edible photos and before 11am for cakes. The company offers secure delivery and bulk order options for corporate events and parties. It also provides a photo upload help service, with a 12 MB limit and supported formats such as JPG, PNG, GIF, BMP, TIFF, WEBP, AVIF, HEIC and PDF; if the file does not meet the requirements, it can be sent by email.

Applications and customers

The products are designed for celebrations such as birthdays, baby showers, corporate events and gifts. The company highlights that its cakes and cupcakes can be personalised with logos for business events, and that photo brownies or chocolates are alternatives for gifts or party favours. Edible photos are sold to both businesses and individuals.