Emperor Paint

Emperor Paint, high-performance exterior paint

Emperor Paint is a British company dedicated to the development and sale of paints and coatings for exterior walls. Its catalogue is built around two main products: Emperor Masonry Paint, a coloured paint for brick, stone, render and previously painted surfaces, and Emperor Masonry Creme, a clear protective cream for bare masonry walls such as brick, stone and cement. The range is completed with primer, cleaner, textured basecoat, exterior wood waterproofer and the Dark by Emperor Paint line, as well as brushes, rollers, filler and decorating bundles.

Super-hydrophobic technology and breathability

The technical core of the brand is a formulation with latest-generation silicone which, according to the company, contains no plastic. Its super-hydrophobic technology causes rainwater to form beads that roll off the wall, reducing water absorption by 96% and helping to prevent penetrating damp. At the same time, the product maintains an open-pore structure and an SD breathability value similar to that of limewash, so that air and water vapour can escape without sealing the pores of the wall. The company states that its factory products chemically bond to the wall.

Lifetime guarantee and BBA certification

Emperor Masonry Paint and Emperor Masonry Creme underwent independent 25-year accelerated weathering testing, after which they showed no change in performance or appearance even in the harshest weather conditions. On that basis, the company offers a lifetime guarantee. Emperor Masonry Paint also holds BBA Agrément certification, a quality mark based on European standards.

Additional benefits of the range

• Heat retention: by preventing water from being absorbed into exterior walls, the products reduce heat loss and improve the energy efficiency of the home.
• Self-cleaning: dirt is washed away by rain and the growth of moss, algae and lichens is deterred.
• Premium formulation: the company states that it does not offer different versions for professionals and consumers, but a single formulation.
• Low VOC content: the eco-friendly formulation and heat retention help to reduce carbon emissions.

Samples, colours and customer resources

The firm sells hand-painted colour charts, colour cards and sample pots, and offers a range of 18 colours. It has an inspiration gallery, a colour selection tool and a quiz to find the right product according to the problem, surface or type of home. It also publishes datasheets, application guides, information about the Emperor system and answers to frequently asked questions. The site indicated a temporary promotion of 50% off colour charts and colour cards with the code ExteriorSeason26.

Editorial content and real projects

Emperor Paint maintains a blog with articles on the masonry paint industry, choosing paint for historic homes, protecting coastal homes, repainting facades and the differences between silicone-based and acrylic paints. The Emperor Stories section features transformations of real homes, such as Bria's cottage, Susie's house, a home at a World Heritage site and the Mekele project.

Delivery and customer service

The company offers free delivery, dedicated customer support and expert advice, and has a specific channel for trade professionals.